Course structure and modules

During the first two semesters, the focus is on learning the fundamentals of business administration, information technology, and quantitative and macroeconomics.

Starting in the second year, the fundamentals learned are broadened and continuously deepened in three central focus areas: Digital Experience, Digital Products, Digital Management. These three focus areas make up the special character of the program. They are compulsory for students, as they are required in their entirety to meet the complex tasks of digital product managers.

• In the focus area "Digital Experience", students develop an understanding of consumer behavior, market research and marketing tools and are enabled to identify user needs, transform them into product requirements and create prototypes..
• The area "Digital Products" focuses on the adequate formulation of requirements for digital products and business models, taking into account cost aspects, network partners and physical product components. Students are enabled to develop their own ideas, test them, coordinate them with various stakeholders and prepare them for product development.
• The coordination of software development is focused in the concentration area "Digital Management". Here, the focus is on imparting knowledge in project and process management, decision support through business intelligence, agile team and organizational development, and the consideration of intercultural challenges in the coordination of software development..