During the first two semesters, the focus is on learning the fundamentals of business administration, information technology, and quantitative and macroeconomics.
Starting in the second year, the fundamentals learned are broadened and continuously deepened in three central focus areas: Digital Experience, Digital Products, Digital Management. These three focus areas make up the special character of the program. They are compulsory for students, as they are required in their entirety to meet the complex tasks of digital product managers.
- In the focus area "Digital Experience", students develop an understanding of consumer behavior, market research and marketing tools and are enabled to identify user needs, transform them into product requirements and create prototypes..
- The area "Digital Products" focuses on the adequate formulation of requirements for digital products and business models, taking into account cost aspects, network partners and physical product components. Students are enabled to develop their own ideas, test them, coordinate them with various stakeholders and prepare them for product development.
- The coordination of software development is focused in the concentration area "Digital Management". Here, the focus is on imparting knowledge in project and process management, decision support through business intelligence, agile team and organizational development, and the consideration of intercultural challenges in the coordination of software development..
All focus areas, as well as the subject examinations in computer science and law, are characterized by project modules in which students are enabled to carry out projects on their own responsibility, either individually or in groups.
In the fifth semester, students apply the knowledge gained in the practical semester in the form of an internship lasting 20 weeks and reflect on this knowledge after the internship.
The final thesis (Bachelor's thesis) is intended to demonstrate that the candidate is able to quickly familiarize himself methodically and systematically with a new, unknown problem from his field of study. Within a limited time frame, the topic must be worked on independently by applying scientific methods and findings. The results of the work must also be presented and defended in a final colloquium.
The Digital Product Management course (with 210 ECTS credits and 128 SWS) has a modular structure and comprises a total of 34 study modules from the subject areas listed below. Detailed information on the contents of the individual modules can be found in the module descriptions of the study modules.
"well that would make me want to study again ;)"
Jan Kekeritz, Chief Digital Officer, itsc GmbH