{"id":1054,"date":"2023-04-19T16:22:26","date_gmt":"2023-04-19T14:22:26","guid":{"rendered":"https:\/\/hsnordhausen.artemis.wpspace.me\/hsn\/aktuelles\/referat-fuer-hochschulkommunikation-und-marketing\/"},"modified":"2025-06-26T10:10:17","modified_gmt":"2025-06-26T08:10:17","slug":"department-for-university-communication-and-marketing","status":"publish","type":"page","link":"https:\/\/www.hs-nordhausen.de\/en\/current\/department-for-university-communication-and-marketing\/","title":{"rendered":"Department of University Communication and Marketing"},"content":{"rendered":"<div  class=\"spacer_wrap dyn\" aria-hidden=\"true\"><div class=\"wp-block-spacer inner-sm inner-md inner-lg\" style=\"height:calc(2em * 0.8)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-xl\" style=\"height:2em\" aria-hidden=\"true\"><\/div><\/div>\n\n\n<nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav>\n\n\n<div  class=\"gs_pj9ffA row_wrap has-background\"><div id='bg_6914a229a7f29' class='greyd-background bg_full'>\n\t\t\t\t\t\t\t\t<div class='bg_color'><\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n<div class=\"wp-block-columns row_xxl has-color-13-background-color has-background is-layout-flex wp-container-core-columns-is-layout-3fec90f0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-column is-vertically-aligned-center hidden-xs hidden-sm col-12 col-sm-12 col-md-12 col-lg-12 is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-c2991436 wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--40)\">\n<h1 class=\"wp-block-heading has-text-align-left dyn has-color-31-color has-text-color gs_0dysQS\" id=\"h-post-titel\"><span data-tag=\"title\" data-params=\"\" class=\"is-tag\">Post title<\/span><\/h1>\n\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom hidden-md hidden-lg col-12 col-sm-12 col-md-8 col-lg-8 is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-left:var(--wp--preset--spacing--30)\">\n<h1 class=\"wp-block-heading has-text-align-center dyn has-color-31-color has-text-color gs_Qz9dg4\" id=\"h-post-titel-0\"><span data-tag=\"title\" data-params=\"\" class=\"is-tag\">Post title<\/span><\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-column hidden-md hidden-lg col-12 col-sm-auto is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div>\n\n<div  class=\"spacer_wrap dyn\" aria-hidden=\"true\"><div class=\"wp-block-spacer inner-sm\" style=\"height:calc(2em * 0.4)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-md\" style=\"height:calc(2em * 0.6)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-lg\" style=\"height:calc(2em * 0.8)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-xl\" style=\"height:2em\" aria-hidden=\"true\"><\/div><\/div>\n\n<div  class=\"row_wrap\">\n<div class=\"wp-block-columns row_xxl is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 col-sm-12 col-md-8 col-lg-8 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%;width:66.66%\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\"><strong>WHO DOES WHAT?<\/strong><\/h2>\n\n\n\n<p class=\"gs_pHfkaa\">We are responsible for various areas of communication at Nordhausen University of Applied Sciences - from press relations to social media, design and layout to website administration. To ensure that your enquiry goes directly to the right contact person, you will find the respective areas of responsibility, availability and deputising arrangements for each team member.<\/p>\n\n\n\n<p class=\"gs_Hwywse\"><\/p>\n\n\n<div  class=\"spacer_wrap\" aria-hidden=\"true\"><div class=\"wp-block-spacer inner-sm\" style=\"height:calc(25px * 0.4)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-md\" style=\"height:calc(25px * 0.6)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-lg\" style=\"height:calc(25px * 0.8)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-xl\" style=\"height:25px\" aria-hidden=\"true\"><\/div><\/div>\n\n\n<p class=\"gs_xPt1EN\"><br><\/p>\n\n\n\n<p class=\"gs_RcSc4c\"><strong>Please use the appropriate e-mail address for your enquiry:<\/strong><\/p>\n\n\n\n<p class=\"gs_ESovYA\"><\/p>\n\n\n<div  class=\"spacer_wrap\" aria-hidden=\"true\"><div class=\"wp-block-spacer inner-sm\" style=\"height:calc(25px * 0.4)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-md\" style=\"height:calc(25px * 0.6)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-lg\" style=\"height:calc(25px * 0.8)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-xl\" style=\"height:25px\" aria-hidden=\"true\"><\/div><\/div>\n\n\n<ul class=\"wp-block-greyd-list\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\" id=\"list_6914a229a8392\">\n<li><span class=\"list_icon icon_mail\" aria-hidden=\"true\"><\/span><span class=\"list_content\"><p><span class=\"is-button link\" data-type=\"email\" data-params=\"{&quot;address&quot;:&quot;presse@hs-nordhausen.de&quot;}\">presse@hs-nordhausen.de<\/span> - Tina Bergknapp (Press and Public Relations)<\/p><\/span><\/li>\n\n\n\n<li><span class=\"list_icon icon_mail\" aria-hidden=\"true\"><\/span><span class=\"list_content\"><p><span class=\"is-button link\" data-type=\"email\" data-params=\"{&quot;address&quot;:&quot;marketing@hs-nordhausen.de&quot;}\">marketing@hs-nordhausen.de<\/span> - Nadine Kathrin Luschnat (University Marketing)<\/p><\/span><\/li>\n\n\n\n<li><span class=\"list_icon icon_mail\" aria-hidden=\"true\"><\/span><span class=\"list_content\"><p><span class=\"is-button link\" data-type=\"email\" data-params=\"{&quot;address&quot;:&quot;website@hs-nordhausen.de&quot;}\">website@hs-nordhausen.de<\/span> - Mandy Tabatt (Website &amp; Accessibility)<\/p><\/span><\/li>\n<\/ul>\n\n\n<div  class=\"spacer_wrap\" aria-hidden=\"true\"><div class=\"wp-block-spacer inner-sm\" style=\"height:calc(25px * 0.4)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-md\" style=\"height:calc(25px * 0.6)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-lg\" style=\"height:calc(25px * 0.8)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-xl\" style=\"height:25px\" aria-hidden=\"true\"><\/div><\/div>\n\n\n<p><strong>Thank you for your support - this will enable us to process your request quickly and efficiently.<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-wer-wir-sind\"><strong>WHO WE ARE ...<\/strong><\/h2>\n\n\n<div  class=\"row_wrap\">\n<div class=\"wp-block-columns row_xxl is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 col-md-6 is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:0;padding-bottom:var(--wp--preset--spacing--20);padding-left:0\">\n<div id=\"greyd-6914a229a912b\" class=\"wp-block-greyd-box gs_mzP5ln greyd-content-box gs_mzP5ln\">\n<h3 class=\"wp-block-heading\" id=\"h-tina-bergknapp\"><a href=\"https:\/\/www.hs-nordhausen.de\/en\/contact-directory\/b-2\/bergknapp-tina\/\" data-type=\"kontaktverzeichnis\" data-id=\"4979\">Tina Bergknapp <\/a><\/h3>\n\n\n\n<p><strong>(Press and public relations officer)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/wpadmin.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2024\/09\/Tina-Bergknapp-768x1024.jpg\" alt=\"\" class=\"wp-image-21297\" style=\"width:auto;height:300px\" title=\"Tina Bergknapp\" srcset=\"https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2024\/09\/Tina-Bergknapp-768x1024.jpg 768w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2024\/09\/Tina-Bergknapp-225x300.jpg 225w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2024\/09\/Tina-Bergknapp-112x150.jpg 112w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2024\/09\/Tina-Bergknapp-1152x1536.jpg 1152w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2024\/09\/Tina-Bergknapp-1536x2048.jpg 1536w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2024\/09\/Tina-Bergknapp-9x12.jpg 9w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2024\/09\/Tina-Bergknapp-18x24.jpg 18w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2024\/09\/Tina-Bergknapp-scaled.jpg 1440w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\">Tina Bergknapp<\/figcaption><\/figure>\n\n\n\n<p><strong>Areas of responsibility:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Head of unit<\/li>\n\n\n\n<li>Press and public relations<\/li>\n\n\n\n<li>Online marketing (SEO | SEA | web analytics &amp; tracking)<\/li>\n\n\n\n<li>Editorial website<\/li>\n\n\n\n<li>Podcast<\/li>\n<\/ul>\n\n\n\n<p><strong>Accessibility:<\/strong>&nbsp;Monday to Friday <\/p>\n\n\n\n<p><strong>Representation:<\/strong>&nbsp;Nadine Kathrin Luschnat<\/p>\n\n\n\n<p>(Substitutions are made in urgent cases within the scope of available capacities).<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-12 col-sm-auto col-md-6 is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:0;padding-bottom:var(--wp--preset--spacing--20);padding-left:0\">\n<div id=\"greyd-6914a229a9519\" class=\"wp-block-greyd-box gs_gefjri greyd-content-box gs_gefjri\">\n<h3 class=\"wp-block-heading\" id=\"h-nadine-kathrin-luschnat\"><a href=\"https:\/\/www.hs-nordhausen.de\/en\/contact-directory\/l\/luschnat-nadine-kathrin\/\" data-type=\"kontaktverzeichnis\" data-id=\"15296\">Nadine Kathrin Luschnat<\/a><\/h3>\n\n\n\n<p><strong>(Head of University Marketing)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/wpadmin.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2024\/09\/Nadine-Luschnat-768x1024.jpg\" alt=\"\" class=\"wp-image-21360\" style=\"width:auto;height:300px\" title=\"\" srcset=\"https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2024\/09\/Nadine-Luschnat-768x1024.jpg 768w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2024\/09\/Nadine-Luschnat-225x300.jpg 225w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2024\/09\/Nadine-Luschnat-112x150.jpg 112w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2024\/09\/Nadine-Luschnat-1152x1536.jpg 1152w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2024\/09\/Nadine-Luschnat-1536x2048.jpg 1536w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2024\/09\/Nadine-Luschnat-9x12.jpg 9w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2024\/09\/Nadine-Luschnat-18x24.jpg 18w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2024\/09\/Nadine-Luschnat-scaled.jpg 1440w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\">Nadine Kathrin Luschnat<\/figcaption><\/figure>\n\n\n\n<p><strong>Areas of responsibility:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>University marketing<\/li>\n\n\n\n<li>Social Media<\/li>\n\n\n\n<li>Merchandising<\/li>\n\n\n\n<li>UniNow CampusApp<\/li>\n\n\n\n<li>Network University Marketing Thuringia<\/li>\n<\/ul>\n\n\n\n<p><strong>Accessibility:&nbsp;<\/strong>Monday to Thursday<\/p>\n\n\n\n<p><strong>Representation:<\/strong>&nbsp;Tina Bergknapp <\/p>\n\n\n\n<p>(Substitutions are made in urgent cases within the scope of available capacities).<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-12 col-md-6 is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:0;padding-bottom:var(--wp--preset--spacing--20);padding-left:0\">\n<div id=\"greyd-6914a229a988e\" class=\"wp-block-greyd-box gs_Z6iHNH greyd-content-box gs_Z6iHNH\">\n<h3 class=\"wp-block-heading\" id=\"h-anne-a-arnhold\"><a href=\"https:\/\/www.hs-nordhausen.de\/en\/contact-directory\/a-2\/arnhold-anne-a\/\" data-type=\"kontaktverzeichnis\" data-id=\"11799\">Anne A. Arnhold <\/a><\/h3>\n\n\n\n<p><strong>(Design | Design)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/wpadmin.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2024\/05\/Anne-Arnhold.jpg\" alt=\"Portrait Anne Ariane Arnhold\" class=\"wp-image-15379\" title=\"\" srcset=\"https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2024\/05\/Anne-Arnhold.jpg 200w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2024\/05\/Anne-Arnhold-150x150.jpg 150w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2024\/05\/Anne-Arnhold-12x12.jpg 12w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2024\/05\/Anne-Arnhold-24x24.jpg 24w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><figcaption class=\"wp-element-caption\">Anne A. Arnhold<\/figcaption><\/figure>\n\n\n\n<p><strong>Areas of responsibility:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Design of print and online media (for the study programme and events | measures to attract applicants)<\/li>\n\n\n\n<li>Graphic and web design<\/li>\n\n\n\n<li>Corporate Identity Controlling<\/li>\n<\/ul>\n\n\n\n<p><strong>Accessibility:<\/strong>&nbsp;Monday and Wednesday<\/p>\n\n\n\n<p><strong>Representation:<\/strong> \/<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-12 col-md-6 is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:0;padding-bottom:var(--wp--preset--spacing--20);padding-left:0\">\n<div id=\"greyd-6914a229a9c9e\" class=\"wp-block-greyd-box gs_f4tIQf greyd-content-box gs_f4tIQf\">\n<h3 class=\"wp-block-heading\" id=\"h-mandy-tabatt\"><a href=\"https:\/\/www.hs-nordhausen.de\/en\/contact-directory\/t-2\/tabatt-mandy\/\" data-type=\"kontaktverzeichnis\" data-id=\"15298\">Mandy Tabatt<\/a><\/h3>\n\n\n\n<p><strong>(Website administrator \/ technical management)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/wpadmin.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2024\/09\/Mandy-Tabatt-768x1024.jpg\" alt=\"\" class=\"wp-image-22142\" style=\"width:auto;height:300px\" title=\"\" srcset=\"https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2024\/09\/Mandy-Tabatt-768x1025.jpg 768w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2024\/09\/Mandy-Tabatt-225x300.jpg 225w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2024\/09\/Mandy-Tabatt-112x150.jpg 112w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2024\/09\/Mandy-Tabatt-1151x1536.jpg 1151w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2024\/09\/Mandy-Tabatt-1535x2048.jpg 1535w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2024\/09\/Mandy-Tabatt-9x12.jpg 9w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2024\/09\/Mandy-Tabatt-18x24.jpg 18w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2024\/09\/Mandy-Tabatt-scaled.jpg 1439w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\">Mandy Tabatt<\/figcaption><\/figure>\n\n\n\n<p><strong>Areas of responsibility:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Website administration<\/li>\n\n\n\n<li>Digital accessibility<\/li>\n\n\n\n<li>In-house training courses on how to use the CMS used (WordPress)<\/li>\n\n\n\n<li>In-house training courses on the topic of \"Digital accessibility in the university context\"<\/li>\n<\/ul>\n\n\n\n<p><strong>Accessibility:<\/strong>&nbsp;Monday to Friday<\/p>\n\n\n\n<p><strong>Representation:<\/strong>&nbsp;Tina Bergknapp <\/p>\n\n\n\n<p>(Substitutions are made in urgent cases within the scope of available capacities).<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-12 col-md-6 is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:0;padding-bottom:var(--wp--preset--spacing--20);padding-left:0\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column col-12 col-sm-12 col-md-3 col-lg-3 offset-md-1 offset-lg-1 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%;width:33.33%\"><div  class=\"spacer_wrap dyn\" aria-hidden=\"true\"><div class=\"wp-block-spacer inner-sm\" style=\"height:calc(3em * 0.4)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-md\" style=\"height:calc(3em * 0.6)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-lg\" style=\"height:calc(3em * 0.8)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-xl\" style=\"height:3em\" aria-hidden=\"true\"><\/div><\/div>\n\n\n<div id=\"page-list-box\" class=\"wp-block-greyd-box hidden-lg hidden-md hidden-sm hidden-xs gs_gsuUAh greyd-content-box gs_gsuUAh\">\n<h3 class=\"wp-block-heading\">Further information<\/h3>\n\n\n<div class=\"wp-block-template-part\">\n<p>[subpages depth=\"1\u2033 sort_order=\"desc\" sort_order=\"desc\"]<\/p>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-text-color has-color-22-color has-alpha-channel-opacity has-color-22-background-color has-background is-style-wide\"\/>\n\n\n<div class=\"wp-block-template-part\">\n<p>[siblings depth=\"1\u2033 exclude=\"current\"]<\/p>\n<\/div><\/div>\n\n\n\n<div id=\"greyd-6914a229ae230\" class=\"wp-block-greyd-box dyn gs_OzUU0Q greyd-content-box gs_OzUU0Q\">\n<div class=\"wp-block-group is-content-justification-right is-nowrap is-layout-flex wp-container-core-group-is-layout-fd526d70 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading dyn has-color-23-background-color has-background wp-container-content-6485342f\" id=\"h-download\" style=\"padding-top:0;padding-right:var(--wp--preset--spacing--20);padding-bottom:0;padding-left:var(--wp--preset--spacing--20)\">download<\/h3>\n<\/div>\n\n\n<div class=\"wp-block-downloadlist-list\"><ul class=\"downloadlist-list wp-block-downloadlist-list iconset-dashicons\">\n<li class=\"attachment-25278 file_application file_vndopenxmlformats-officedocumentwordprocessingmldocument\"><a href=\"https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2024\/10\/PM_Nr._Jahr_Thema.docx\" download rel=\"nofollow\">Press release template as at 10\/2024<\/a> (224 KB)<\/li>\n<\/ul><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">SERVICE LIBRARY<\/h2>\n\n\n\n<div class=\"wp-block-greyd-accordion gs_ne2yEG\" data-autoclose=\"true\" data-openfirst=\"false\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-greyd-accordion-item\"><button class=\"wp-block-greyd-accordion__title\" role=\"button\" type=\"button\" aria-expanded=\"false\" aria-controls=\"sect-chvk-1\" id=\"title-chvk-1\"><span>Website support by the Department of University Communication<\/span><span class=\"icon icon-normal arrow_triangle-down\" aria-hidden=\"true\"><\/span><span class=\"icon icon-active arrow_triangle-up\" aria-hidden=\"true\"><\/span><\/button><div class=\"wp-block-greyd-accordion__content\" role=\"region\" id=\"sect-chvk-1\" aria-labelledby=\"title-chvk-1\">\n<h3 class=\"wp-block-heading\"><strong>Centralised website maintenance: Why and what are the benefits?<\/strong><\/h3>\n\n\n\n<p>The university website is maintained centrally by the Department of University Communication. This ensures<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>a standardised appearance in line with the corporate design,<\/li>\n\n\n\n<li>accessible and technically optimised content,<\/li>\n\n\n\n<li>fast and professional implementation by trained employees,<\/li>\n\n\n\n<li>consistent search engine optimisation (SEO),<\/li>\n\n\n\n<li>and efficient processing thanks to clear processes.<\/li>\n<\/ul>\n\n\n<div  class=\"spacer_wrap\" aria-hidden=\"true\"><div class=\"wp-block-spacer inner-sm\" style=\"height:calc(20px * 0.4)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-md\" style=\"height:calc(20px * 0.6)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-lg\" style=\"height:calc(20px * 0.8)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-xl\" style=\"height:20px\" aria-hidden=\"true\"><\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Procedure for change requests or new content<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Please send your enquiries or orders to:<\/strong><\/h4>\n\n\n\n<p>\ud83d\udce7 <strong><a>website@hs-nordhausen.de<\/a><\/strong><\/p>\n\n\n<div  class=\"spacer_wrap\" aria-hidden=\"true\"><div class=\"wp-block-spacer inner-sm\" style=\"height:calc(19px * 0.4)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-md\" style=\"height:calc(19px * 0.6)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-lg\" style=\"height:calc(19px * 0.8)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-xl\" style=\"height:19px\" aria-hidden=\"true\"><\/div><\/div>\n\n\n<h4 class=\"wp-block-heading\"><strong>What enquiries and orders are possible?<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Change requests \/ updates<\/strong> existing pages<\/li>\n\n\n\n<li><strong>Creation of new subpages<\/strong> or additions<\/li>\n\n\n\n<li><strong>Appointments<\/strong> e.g. due to the coordination of planned complex website content<\/li>\n<\/ul>\n\n\n<div  class=\"spacer_wrap\" aria-hidden=\"true\"><div class=\"wp-block-spacer inner-sm\" style=\"height:calc(19px * 0.4)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-md\" style=\"height:calc(19px * 0.6)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-lg\" style=\"height:calc(19px * 0.8)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-xl\" style=\"height:19px\" aria-hidden=\"true\"><\/div><\/div>\n\n\n<h4 class=\"wp-block-heading\"><strong>Processing time:<\/strong><\/h4>\n\n\n\n<p>\u23f3 Changes will be <strong>within 48 hours<\/strong> implemented. \ud83d\udd25 Urgent requests are processed as quickly as possible.<br>\ud83d\udce9 <strong>After completion of processing<\/strong> you will receive a <strong>E-mail confirmation.<\/strong><\/p>\n\n\n<div  class=\"spacer_wrap\" aria-hidden=\"true\"><div class=\"wp-block-spacer inner-sm\" style=\"height:calc(19px * 0.4)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-md\" style=\"height:calc(19px * 0.6)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-lg\" style=\"height:calc(19px * 0.8)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-xl\" style=\"height:19px\" aria-hidden=\"true\"><\/div><\/div>\n\n\n<h4 class=\"wp-block-heading\"><strong>Efficient processing - We need this information<\/strong><\/h4>\n\n\n\n<p>We need the following information so that your request can be processed quickly and correctly:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>direct link to the affected page<\/strong><\/li>\n\n\n\n<li><strong>Exact location to be changed<\/strong> (text, image, file or similar)<\/li>\n\n\n\n<li><strong>New content as editable text<\/strong> (no screenshot of pure text passages)<\/li>\n\n\n\n<li><strong>Screenshots for clarification if necessary<\/strong><\/li>\n\n\n\n<li><strong>For images\/files<\/strong>Please send as attachment.<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udca1 <strong>Tip:<\/strong> The more complete your enquiry, the faster it will be processed.<\/p>\n\n\n<div  class=\"spacer_wrap\" aria-hidden=\"true\"><div class=\"wp-block-spacer inner-sm\" style=\"height:calc(19px * 0.4)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-md\" style=\"height:calc(19px * 0.6)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-lg\" style=\"height:calc(19px * 0.8)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-xl\" style=\"height:19px\" aria-hidden=\"true\"><\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Contact person<\/strong>in<\/h3>\n\n\n\n<p>\ud83d\udce9 <strong>Responsible:<\/strong> Mandy Tabatt<\/p>\n\n\n\n<p><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-greyd-accordion-item\"><button class=\"wp-block-greyd-accordion__title\" role=\"button\" type=\"button\" aria-expanded=\"false\" aria-controls=\"sect-gwq2-2\" id=\"title-gwq2-2\"><span>Press relations at Nordhausen University of Applied Sciences<\/span><span class=\"icon icon-normal arrow_triangle-down\" aria-hidden=\"true\"><\/span><span class=\"icon icon-active arrow_triangle-up\" aria-hidden=\"true\"><\/span><\/button><div class=\"wp-block-greyd-accordion__content\" role=\"region\" id=\"sect-gwq2-2\" aria-labelledby=\"title-gwq2-2\">\n<h3 class=\"wp-block-heading\"><strong>Support from the Department of University Communication<\/strong><\/h3>\n\n\n\n<p>The university's press and public relations department ensures professional communication with the public and the media. We support members of the university in the preparation of press releases, the organisation of media enquiries and the dissemination of important news.<\/p>\n\n\n<div  class=\"spacer_wrap\" aria-hidden=\"true\"><div class=\"wp-block-spacer inner-sm\" style=\"height:calc(19px * 0.4)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-md\" style=\"height:calc(19px * 0.6)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-lg\" style=\"height:calc(19px * 0.8)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-xl\" style=\"height:19px\" aria-hidden=\"true\"><\/div><\/div>\n\n\n<h4 class=\"wp-block-heading\"><strong>Please send your enquiries to:<\/strong><\/h4>\n\n\n\n<p>\ud83d\udce7 <strong>E-mail contact:<\/strong> <a>presse@hs-nordhausen.de<\/a><\/p>\n\n\n<div  class=\"spacer_wrap\" aria-hidden=\"true\"><div class=\"wp-block-spacer inner-sm\" style=\"height:calc(19px * 0.4)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-md\" style=\"height:calc(19px * 0.6)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-lg\" style=\"height:calc(19px * 0.8)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-xl\" style=\"height:19px\" aria-hidden=\"true\"><\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Which enquiries are possible?<\/strong><\/h3>\n\n\n\n<p>You can contact us here if you:<\/p>\n\n\n\n<p><strong>Want to have a press release created<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Do you have news or a project that needs to be communicated to the public?<\/li>\n\n\n\n<li>Send us all the relevant information - we will formulate a press release.<\/li>\n<\/ul>\n\n\n\n<p><strong>Have an important appointment that needs to be communicated to the press<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Events that should be in the media.<\/li>\n\n\n\n<li>Visits from personalities or co-operations.<\/li>\n\n\n\n<li>Organisation of press conferences \/ invitation of media representatives on request.<\/li>\n<\/ul>\n\n\n\n<p><strong>Media enquiries have<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A journalist has contacted you with an enquiry?<\/li>\n\n\n\n<li>We coordinate media contacts and accompany interviews.<\/li>\n<\/ul>\n\n\n\n<p><strong>Planning a podcast production<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Do you have an idea for a podcast related to the university?<\/li>\n\n\n\n<li>We support you with production and distribution.<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\">\n<li><\/li>\n<\/ol>\n\n\n<div  class=\"spacer_wrap\" aria-hidden=\"true\"><div class=\"wp-block-spacer inner-sm\" style=\"height:calc(19px * 0.4)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-md\" style=\"height:calc(19px * 0.6)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-lg\" style=\"height:calc(19px * 0.8)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-xl\" style=\"height:19px\" aria-hidden=\"true\"><\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Efficient processing - We need this information<\/strong><\/h3>\n\n\n\n<p>So that we can implement your enquiry quickly and in a targeted manner, please <strong>as early as possible<\/strong> the following information:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Topic &amp; aim of the press release <\/strong><\/li>\n\n\n\n<li><strong>Important details (What? When? Where? Who is involved?)<\/strong><\/li>\n\n\n\n<li><strong>Contact person and contact details<\/strong><\/li>\n\n\n\n<li><strong>Deadline for publication <\/strong><\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udca1 <strong>Tip:<\/strong> The more precise your details, the faster your request can be processed.<\/p>\n\n\n<div  class=\"spacer_wrap\" aria-hidden=\"true\"><div class=\"wp-block-spacer inner-sm\" style=\"height:calc(19px * 0.4)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-md\" style=\"height:calc(19px * 0.6)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-lg\" style=\"height:calc(19px * 0.8)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-xl\" style=\"height:19px\" aria-hidden=\"true\"><\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Contact person<\/strong>inside<\/h3>\n\n\n\n<p>\ud83d\udce9 <strong>Responsible:<\/strong> Tina Bergknapp<\/p>\n\n\n\n<p><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-greyd-accordion-item\"><button class=\"wp-block-greyd-accordion__title\" role=\"button\" type=\"button\" aria-expanded=\"false\" aria-controls=\"sect-hiju-3\" id=\"title-hiju-3\"><span>Website accessibility - why is it important and how is it implemented?<\/span><span class=\"icon icon-normal arrow_triangle-down\" aria-hidden=\"true\"><\/span><span class=\"icon icon-active arrow_triangle-up\" aria-hidden=\"true\"><\/span><\/button><div class=\"wp-block-greyd-accordion__content\" role=\"region\" id=\"sect-hiju-3\" aria-labelledby=\"title-hiju-3\">\n<p>Web accessibility ensures that all people - regardless of physical or cognitive limitations - can access information and use digital content without restriction. This is particularly important for universities, as they have to create an inclusive learning and working environment and fulfil their social responsibility.<\/p>\n\n\n<div  class=\"spacer_wrap\" aria-hidden=\"true\"><div class=\"wp-block-spacer inner-sm\" style=\"height:calc(19px * 0.4)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-md\" style=\"height:calc(19px * 0.6)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-lg\" style=\"height:calc(19px * 0.8)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-xl\" style=\"height:19px\" aria-hidden=\"true\"><\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Why is accessibility important?<\/strong><\/h3>\n\n\n\n<p>Enable accessible websites:<br>\u2705 <strong>Unrestricted access to information<\/strong> for all users.<br>\u2705 <strong>More user-friendliness for all<\/strong> - also for people without disabilities (e.g. simple navigation, clear language).<br>\u2705 <strong>Better findability in search engines<\/strong> - Search engines often rate accessible content more favourably.<br>\u2705 <strong>Compatibility with assistive technologies<\/strong> such as screen readers or speech recognition software.<\/p>\n\n\n<div  class=\"spacer_wrap\" aria-hidden=\"true\"><div class=\"wp-block-spacer inner-sm\" style=\"height:calc(19px * 0.4)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-md\" style=\"height:calc(19px * 0.6)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-lg\" style=\"height:calc(19px * 0.8)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-xl\" style=\"height:19px\" aria-hidden=\"true\"><\/div><\/div>\n\n\n<p><strong>People with disabilities are particularly affected by barriers on the web:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visual or hearing impairments<\/li>\n\n\n\n<li>Motor impairments<\/li>\n\n\n\n<li>Learning or cognitive disabilities<\/li>\n<\/ul>\n\n\n<div  class=\"spacer_wrap\" aria-hidden=\"true\"><div class=\"wp-block-spacer inner-sm\" style=\"height:calc(19px * 0.4)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-md\" style=\"height:calc(19px * 0.6)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-lg\" style=\"height:calc(19px * 0.8)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-xl\" style=\"height:19px\" aria-hidden=\"true\"><\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Is accessibility required by law?<\/strong><\/h3>\n\n\n\n<p>Yes, there are clear legal requirements for public institutions (including universities):<\/p>\n\n\n\n<p>\ud83d\udcdc <strong>Barrier-free Information Technology Ordinance (BITV 2.0)<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Does the European <strong>Directive (EU) 2016\/2102<\/strong> into German law.<\/li>\n\n\n\n<li>Requires public bodies to make their websites and mobile applications accessible.<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udcdc <strong>Accessibility Reinforcement Act (BFSG)<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Regulates accessibility for digital products and services.<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udcdc <strong>UN Convention on the Rights of Persons with Disabilities (UN CRPD)<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Commits Germany to promoting digital accessibility.<\/li>\n<\/ul>\n\n\n\n<p>Universities must also have a <strong>Declaration on accessibility<\/strong> on their website and provide a possibility to <strong>Reporting barriers<\/strong> offer.<\/p>\n\n\n<div  class=\"spacer_wrap\" aria-hidden=\"true\"><div class=\"wp-block-spacer inner-sm\" style=\"height:calc(19px * 0.4)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-md\" style=\"height:calc(19px * 0.6)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-lg\" style=\"height:calc(19px * 0.8)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-xl\" style=\"height:19px\" aria-hidden=\"true\"><\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>How is accessibility implemented on the website?<\/strong><\/h3>\n\n\n\n<p>The realisation is based on the <strong>Web Content Accessibility Guidelines (WCAG)<\/strong>which categorise accessibility into four principles:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1\ufe0f\u20e3 Perceptibility<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Provide alternative texts for images and graphics.<\/li>\n\n\n\n<li>Sufficient colour contrast for texts and backgrounds.<\/li>\n\n\n\n<li>Subtitles for videos and transcripts for audio content.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2\ufe0f\u20e3 Usability<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enable navigation via keyboard (no mouse required).<\/li>\n\n\n\n<li>Sufficient time for interactive content (e.g. forms).<\/li>\n\n\n\n<li>No content that can trigger seizures (e.g. flashing elements).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3\ufe0f\u20e3 Comprehensibility<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use clear, simple language (no technical jargon without explanation).<\/li>\n\n\n\n<li>Structured texts with headings, lists and paragraphs.<\/li>\n\n\n\n<li>Predictable navigation without unexpected changes.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4\ufe0f\u20e3 Robustness<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Compatibility with screen readers and other assistive technologies.<\/li>\n\n\n\n<li>Use of standardised HTML &amp; barrier-free CMS functions.<\/li>\n<\/ul>\n\n\n<div  class=\"spacer_wrap\" aria-hidden=\"true\"><div class=\"wp-block-spacer inner-sm\" style=\"height:calc(19px * 0.4)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-md\" style=\"height:calc(19px * 0.6)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-lg\" style=\"height:calc(19px * 0.8)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-xl\" style=\"height:19px\" aria-hidden=\"true\"><\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Who is responsible for the accessibility of the university website?<\/strong><\/h3>\n\n\n\n<p>The implementation of accessible content is carried out by the <strong>Department of University Communication<\/strong> <strong>(responsible: Mandy Tabatt)<\/strong>which designs and maintains all web content in accordance with legal requirements.<\/p>\n\n\n<div  class=\"spacer_wrap\" aria-hidden=\"true\"><div class=\"wp-block-spacer inner-sm\" style=\"height:calc(19px * 0.4)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-md\" style=\"height:calc(19px * 0.6)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-lg\" style=\"height:calc(19px * 0.8)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-xl\" style=\"height:19px\" aria-hidden=\"true\"><\/div><\/div>\n\n\n<p>\u2764\ufe0f With an accessible website, the university ensures that <strong>all people - regardless of restrictions - have equal access to digital content<\/strong>. <\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-greyd-accordion-item\"><button class=\"wp-block-greyd-accordion__title\" role=\"button\" type=\"button\" aria-expanded=\"false\" aria-controls=\"sect-kkbx-4\" id=\"title-kkbx-4\"><span>Frontend vs. backend: The iceberg principle of web work<\/span><span class=\"icon icon-normal arrow_triangle-down\" aria-hidden=\"true\"><\/span><span class=\"icon icon-active arrow_triangle-up\" aria-hidden=\"true\"><\/span><\/button><div class=\"wp-block-greyd-accordion__content\" role=\"region\" id=\"sect-kkbx-4\" aria-labelledby=\"title-kkbx-4\">\n<p>Anyone who has ever used a website knows the front end - in other words, what is visible: smart images, clearly structured text, a button here, an animation there. <strong>But what is really behind it?<\/strong><\/p>\n\n\n<div  class=\"spacer_wrap\" aria-hidden=\"true\"><div class=\"wp-block-spacer inner-sm\" style=\"height:calc(19px * 0.4)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-md\" style=\"height:calc(19px * 0.6)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-lg\" style=\"height:calc(19px * 0.8)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-xl\" style=\"height:19px\" aria-hidden=\"true\"><\/div><\/div>\n\n\n<h4 class=\"wp-block-heading\"><strong>\ud83d\udda5\ufe0f <strong>Frontend - The showcase of the website<\/strong> <\/strong><\/h4>\n\n\n\n<p>The front end is what users see and experience. It provides:<br>\u2705 <strong>Beautifully designed content<\/strong> (texts, pictures, videos)<br>\u2705 <strong>Intuitive navigation<\/strong> (so that nobody gets lost)<br>\u2705 <strong>Interactive elements<\/strong> (forms, buttons, filters)<br>\u2705 <strong>Mobile-friendly design<\/strong> (because not everyone is sitting at a desktop)<\/p>\n\n\n\n<p>Sounds simple? <strong>Now it's getting exciting.<\/strong> \ud83d\udc47<\/p>\n\n\n<div  class=\"spacer_wrap\" aria-hidden=\"true\"><div class=\"wp-block-spacer inner-sm\" style=\"height:calc(19px * 0.4)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-md\" style=\"height:calc(19px * 0.6)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-lg\" style=\"height:calc(19px * 0.8)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-xl\" style=\"height:19px\" aria-hidden=\"true\"><\/div><\/div>\n\n\n<h4 class=\"wp-block-heading\"><strong>\ud83d\udee0\ufe0f <strong>Backend - The engine room miracle<\/strong><\/strong><\/h4>\n\n\n\n<p>The backend is what nobody sees - but without which nothing works. This is where it happens:<br>\u2699\ufe0f <strong>Database management<\/strong> (All content must be stored securely somewhere).<br>\u2699\ufe0f <strong>Security updates &amp; maintenance<\/strong> (Websites need protection, otherwise it quickly becomes unsightly).<br>\u2699\ufe0f <strong>Accessibility &amp; search engine optimisation<\/strong> (Because Google and screen readers expect more than just colourful images).<br>\u2699\ufe0f <strong>Troubleshooting &amp; bug fixing<\/strong> (What is \"broken\" for users is often a feat of detective work for admins).<br>\u2699\ufe0f <strong>Content maintenance &amp; updating<\/strong> (Content quickly becomes outdated - it must be regularly revised, supplemented and optimised).<br>\u2699\ufe0f <strong>User experience (UX)<\/strong> (A website should not only look good, but also be intuitive to use).<br>\u2699\ufe0f <strong>Continuous optimisation &amp; performance<\/strong> (Loading times, mobile display, new technical requirements - a website is never really \"finished\").<\/p>\n\n\n\n<p>Anyone who thinks that changes are 'just a few clicks' often overlooks the complex interplay in the background. Every adjustment is part of a finely tuned system that not only works, but also needs to be optimised, protected and further developed.<\/p>\n\n\n<div  class=\"spacer_wrap\" aria-hidden=\"true\"><div class=\"wp-block-spacer inner-sm\" style=\"height:calc(19px * 0.4)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-md\" style=\"height:calc(19px * 0.6)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-lg\" style=\"height:calc(19px * 0.8)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-xl\" style=\"height:19px\" aria-hidden=\"true\"><\/div><\/div>\n\n\n<h4 class=\"wp-block-heading\"><strong>Every seemingly simple change often means<\/strong><\/h4>\n\n\n\n<p>\ud83d\udd0d <strong>Test that nothing else breaks.<\/strong><br>\ud83d\udcd0 <strong>Adapt design &amp; structure so that everything remains coherent.<\/strong><br>\ud83d\udd04 <strong>Check technical implementation &amp; compatibility.<\/strong><br>\ud83d\udcbe <strong>Ensure that nothing is lost.<\/strong><\/p>\n\n\n<div  class=\"spacer_wrap\" aria-hidden=\"true\"><div class=\"wp-block-spacer inner-sm\" style=\"height:calc(19px * 0.4)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-md\" style=\"height:calc(19px * 0.6)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-lg\" style=\"height:calc(19px * 0.8)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-xl\" style=\"height:19px\" aria-hidden=\"true\"><\/div><\/div>\n\n\n<h4 class=\"wp-block-heading\"><strong>An example from everyday life:<\/strong><\/h4>\n\n\n\n<p><strong>\"Can you just swap this picture?\"<\/strong><\/p>\n\n\n\n<p>Sounds simple - but it's not, if:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The new image not the <strong>right size<\/strong> and must first be processed.<\/li>\n\n\n\n<li>The text next to it no longer <strong>Optimum fit and customisation<\/strong> has to be.<\/li>\n\n\n\n<li>The <strong>Mobile version<\/strong> suddenly no longer harmonises and<strong> readjusted<\/strong> has to be.<\/li>\n\n\n\n<li>The system temporarily stores and <strong>Change only visible after cache deletion<\/strong> becomes.<\/li>\n\n\n\n<li>The picture in the <strong>Media library<\/strong> uploaded, correctly sorted and labelled with <strong>meaningful file names<\/strong> so that it can be found again later.<\/li>\n\n\n\n<li><strong>Alt texts<\/strong> must be stored for accessibility so that screen readers can describe the image correctly.<\/li>\n\n\n\n<li><strong>Meta tags<\/strong> for SEO so that search engines can categorise the image appropriately and it can appear in the Google image search.<\/li>\n\n\n\n<li>The page after the change <strong>tested <\/strong>to ensure that no other content slips or unexpected display problems occur.<\/li>\n<\/ul>\n\n\n<div  class=\"spacer_wrap\" aria-hidden=\"true\"><div class=\"wp-block-spacer inner-sm\" style=\"height:calc(19px * 0.4)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-md\" style=\"height:calc(19px * 0.6)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-lg\" style=\"height:calc(19px * 0.8)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-xl\" style=\"height:19px\" aria-hidden=\"true\"><\/div><\/div>\n\n\n<p>\ud83d\udca1 <strong>Conclusion:<\/strong> What looks like a \"click\" to the user often consists of a whole chain of steps. And it is precisely this attention to detail that ensures that the website not only looks good, but also works - everywhere, for everyone and at all times. \ud83d\ude0a<\/p>\n\n\n\n<p><strong>Website maintenance is more than just a click - it's a mixture of design, technology, patience and a good coffee. \u2615<\/strong> <\/p>\n\n\n\n<p><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-greyd-accordion-item\"><button class=\"wp-block-greyd-accordion__title\" role=\"button\" type=\"button\" aria-expanded=\"false\" aria-controls=\"sect-kkbx-5\" id=\"title-kkbx-5\"><span>User experience: relevance beats abundance<\/span><span class=\"icon icon-normal arrow_triangle-down\" aria-hidden=\"true\"><\/span><span class=\"icon icon-active arrow_triangle-up\" aria-hidden=\"true\"><\/span><\/button><div class=\"wp-block-greyd-accordion__content\" role=\"region\" id=\"sect-kkbx-5\" aria-labelledby=\"title-kkbx-5\">\n<h3 class=\"wp-block-heading\"><strong>What exactly is user experience (UX)?<\/strong><\/h3>\n\n\n\n<p>User experience describes the experience that people have when visiting a website. It's not just about that, <em>what<\/em> is on one side, but <em>like<\/em> information is presented: Can users find what they are looking for quickly? Is the navigation intuitive? Do they feel addressed? Or are they confused, overwhelmed and put off?<\/p>\n\n\n\n<p>A good user experience is no coincidence, but the result of conceptual work, structural thinking, digital design and clear user-orientation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why is UX important - especially for a university website?<\/strong><\/h3>\n\n\n\n<p>Our university website is the first point of contact with Nordhausen University of Applied Sciences for many target groups: prospective students, researchers, parents, companies, the media, authorities - and of course our own students and staff.<\/p>\n\n\n\n<p>If these target groups cannot find the information they need or get stuck in unstructured text deserts, frustration arises. The bounce rate increases - and with it the impact of our content decreases. Good marketing does not mean putting as much content online as possible, but rather structuring relevant information in such a way that it <em>arrive<\/em>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why is UX a central task of the Department of University Communication and Marketing?<\/strong><\/h3>\n\n\n\n<p>Our department combines expertise in communication, design, addressing target groups and web structure. UX is part of our core business. We always think about information from the user's perspective - not from the perspective of departments, organisation charts or responsibilities.<\/p>\n\n\n\n<p>When we prepare content for the website, our aim is to ensure that it <strong>work<\/strong> - It is not a question of accommodating everything that is considered important internally.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What we want: Trust in our expertise<\/strong><\/h3>\n\n\n\n<p>We are happy to receive input on content. But we do ask that the way in which we do it is not, <em>like<\/em> The fact that we structure, bundle or reduce content should not be understood as censorship or disregard - but as a professional task.<\/p>\n\n\n\n<p>Please think of the users. Think about your own experiences on overloaded websites. Think about how quickly you can drop out if you can't find your way around straight away. And give us the leeway to provide information <strong>in such a way<\/strong>that they <em>function<\/em>.<\/p>\n\n\n\n<p>This is the only way we can jointly create a university website that offers orientation, looks professional - and is inviting for all those who are interested in Nordhausen University of Applied Sciences.<\/p>\n<\/div><\/div>\n<style class=\"greyd-styles\">.gs_ne2yEG .wp-block-greyd-accordion-item { --accord-title-bg-color: var(--wp--preset--color--color-13); --accord-title-font-size: 1.2em; } .gs_ne2yEG .wp-block-greyd-accordion-item:hover { --accord-title-bg-color: var(--wp--preset--color--color-33); } .gs_ne2yEG .wp-block-greyd-accordion-item :checked + * { --accord-title-bg-color: var(--wp--preset--color--color-22); } .gs_ne2yEG .wp-block-greyd-accordion-item .wp-block-greyd-accordion__content { border-top: 1px solid var(--wp--preset--color--color-33); border-right: 1px solid var(--wp--preset--color--color-33); border-bottom: 1px solid var(--wp--preset--color--color-33); border-left: 1px solid var(--wp--preset--color--color-33); } <\/style><style class=\"greyd-styles\">. { --accord-title-bg-color: var(--wp--preset--color--color-13); --accord-title-font-size: 1.2em; } .:hover { --accord-title-bg-color: var(--wp--preset--color--color-33); } .gs_ne2yEG .wp-block-greyd-accordion__title[aria-expanded=\"true\"] { --accord-title-bg-color: var(--wp--preset--color--color-22); } .gs_ne2yEG .wp-block-greyd-accordion__title[aria-expanded=\"true\"] .wp-block-greyd-accordion__content { border-top: 1px solid var(--wp--preset--color--color-33); border-right: 1px solid var(--wp--preset--color--color-33); border-bottom: 1px solid var(--wp--preset--color--color-33); border-left: 1px solid var(--wp--preset--color--color-33); } <\/style><\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>WHO DOES WHAT? We are responsible for various areas of communication at Nordhausen University of Applied Sciences - from press relations to social media, design and layout to website administration. To ensure that your enquiry goes directly to the right contact person, you will find the respective areas of responsibility, availability and substitution arrangements for each team member. Please use the [...] for your enquiry.<\/p>","protected":false},"author":1,"featured_media":6444,"parent":79,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_piecal_is_recurring":false,"_piecal_recurring_interval":1,"_piecal_recurring_frequency":"","_piecal_recurring_exact_position":false,"_piecal_recurring_end":"","_piecal_color":"","_piecal_text_color":"","_piecal_global_color_master":false,"_piecal_is_event":false,"_piecal_start_date":"","_piecal_end_date":"","_piecal_is_allday":false,"greyd_block_editor_preview":[],"pgc_sgb_lightbox_settings":"","footnotes":""},"page_category":[],"page_tag":[],"page_redaktion":[],"zielgruppen":[],"kontakt-zuordnung":[],"institut-oder-einric":[],"stg-zuordnung":[],"fachbereich":[],"wf_page_folders":[104],"ppma_author":[1400],"class_list":["post-1054","page","type-page","status-publish","has-post-thumbnail","hentry"],"publishpress_future_action":{"enabled":false,"date":"2025-11-19 16:05:13","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"page_category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/pages\/1054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/comments?post=1054"}],"version-history":[{"count":4,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/pages\/1054\/revisions"}],"predecessor-version":[{"id":33541,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/pages\/1054\/revisions\/33541"}],"up":[{"embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/pages\/79"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/media\/6444"}],"wp:attachment":[{"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/media?parent=1054"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/page_category?post=1054"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/page_tag?post=1054"},{"taxonomy":"page_redaktion","embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/page_redaktion?post=1054"},{"taxonomy":"zielgruppen","embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/zielgruppen?post=1054"},{"taxonomy":"kontakt-zuordnung","embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/kontakt-zuordnung?post=1054"},{"taxonomy":"institut-oder-einric","embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/institut-oder-einric?post=1054"},{"taxonomy":"stg-zuordnung","embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/stg-zuordnung?post=1054"},{"taxonomy":"fachbereich","embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/fachbereich?post=1054"},{"taxonomy":"wf_page_folders","embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/wf_page_folders?post=1054"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/ppma_author?post=1054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}