{"id":27564,"date":"2025-01-20T14:34:34","date_gmt":"2025-01-20T13:34:34","guid":{"rendered":"https:\/\/www.hs-nordhausen.de\/?page_id=27564"},"modified":"2026-01-19T15:51:58","modified_gmt":"2026-01-19T14:51:58","slug":"marketing-textbook-quiz-to-check-learning-objectives","status":"publish","type":"page","link":"https:\/\/www.hs-nordhausen.de\/en\/marketing-lehrbuch\/marketing-lehrbuch-quiz-zur-lernzielkontrolle\/","title":{"rendered":"Marketing textbook: Quiz to check learning objectives"},"content":{"rendered":"<div  class=\"spacer_wrap dyn\" aria-hidden=\"true\"><div class=\"wp-block-spacer inner-sm inner-md inner-lg\" style=\"height:calc(2em * 0.8)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-xl\" style=\"height:2em\" aria-hidden=\"true\"><\/div><\/div>\n\n\n<nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav>\n\n\n<div  class=\"gs_pj9ffA row_wrap has-background\"><div id='bg_69ea35ab645d4' class='greyd-background bg_full'>\n\t\t\t\t\t\t\t\t<div class='bg_color'><\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n<div class=\"wp-block-columns row_xxl has-color-13-background-color has-background is-layout-flex wp-container-core-columns-is-layout-3fec90f0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-column is-vertically-aligned-center hidden-xs hidden-sm col-12 col-sm-12 col-md-12 col-lg-12 is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-c2991436 wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--40)\">\n<h1 class=\"wp-block-heading has-text-align-left dyn has-color-31-color has-text-color gs_0dysQS\" id=\"h-post-titel\"><span data-tag=\"title\" data-params=\"\" class=\"is-tag\">Post title<\/span><\/h1>\n\n\n\n<p class=\"has-text-align-left dyn has-color-31-color has-text-color has-link-color has-h-3-font-size wp-elements-87cd4c874bb5ab2d32a4630443c56d7a gs_kDw5XP\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">Introduction to theory and practice<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom hidden-md hidden-lg col-12 col-sm-12 col-md-8 col-lg-8 is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-left:var(--wp--preset--spacing--30)\">\n<h1 class=\"wp-block-heading has-text-align-center dyn has-color-31-color has-text-color gs_Qz9dg4\" id=\"h-post-titel-0\"><span data-tag=\"title\" data-params=\"\" class=\"is-tag\">Post title<\/span><\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-column hidden-md hidden-lg col-12 col-sm-auto is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center dyn has-color-31-color has-text-color has-link-color has-h-3-font-size wp-elements-74e2f1cd2d254207c92d1d38dd6fdc98\" style=\"padding-top:0;padding-right:var(--wp--preset--spacing--20);padding-bottom:0rem;padding-left:var(--wp--preset--spacing--50)\">Introduction to theory and practice<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div  class=\"spacer_wrap dyn\" aria-hidden=\"true\"><div class=\"wp-block-spacer inner-sm\" style=\"height:calc(2em * 0.4)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-md\" style=\"height:calc(2em * 0.6)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-lg\" style=\"height:calc(2em * 0.8)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-xl\" style=\"height:2em\" aria-hidden=\"true\"><\/div><\/div>\n\n<div  class=\"row_wrap\">\n<div class=\"wp-block-columns row_xxl is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 col-sm-12 col-md-8 col-lg-8 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%;width:66.66%\">\n<h2 class=\"wp-block-heading\">Quiz to check learning objectives<\/h2>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top is-style-has-shadow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);grid-template-columns:25% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"1200\" height=\"1623\" src=\"https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2025\/12\/978-3-7910-6124-5.jpg\" alt=\"\" class=\"wp-image-37484 size-full\" title=\"\" srcset=\"https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2025\/12\/978-3-7910-6124-5.jpg 1200w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2025\/12\/978-3-7910-6124-5-222x300.jpg 222w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2025\/12\/978-3-7910-6124-5-111x150.jpg 111w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2025\/12\/978-3-7910-6124-5-768x1039.jpg 768w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2025\/12\/978-3-7910-6124-5-1136x1536.jpg 1136w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2025\/12\/978-3-7910-6124-5-9x12.jpg 9w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2025\/12\/978-3-7910-6124-5-47x64.jpg 47w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2025\/12\/978-3-7910-6124-5-18x24.jpg 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-f3e0733b wp-block-group-is-layout-constrained\">\n<p>Here is a pool of learning objective control questions for the 8th edition of the textbook&nbsp;<strong><em>Scharf\/Schubert\/Hehn\/Glassl - Marketing. Introduction to theory and practice. <\/em><\/strong>&nbsp;<\/p>\n\n\n\n<p>You can test your knowledge in the form of quizzes. New questions will be added on an ongoing basis. It's worth sticking with it!!!<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Note: You will be redirected to Google Forms. No registration or account is required.<\/em><\/p>\n<\/blockquote>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignleft has-color-13-background-color has-background gs_z8bO78 group_wrap\" style=\"padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-1c1b4f74 wp-block-group-is-layout-constrained\">\n<ul class=\"wp-block-greyd-list\" id=\"list_69ea35ab65212\">\n<li style=\"margin-left: 0px; \"><span class=\"list_content\"><p><strong>Conceptual and conceptual basics of marketing<\/strong><\/p><\/span><\/li>\n\n\n\n<li style=\"margin-left: calc(0px + 1 * var(--indent)); \"><span class=\"list_content\"><p><a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSeNvl2FekEPCCj73W9xWiT5SgVOzDh9YN9i_ClhQx30sVVNWA\/viewform?usp=sf_link\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Quiz on chapter 1<\/a><\/p><\/span><\/li>\n\n\n\n<li style=\"margin-left: 0px; \"><span class=\"list_content\"><p><strong>Entrepreneurial prerequisites for market-orientated action<\/strong><\/p><\/span><\/li>\n\n\n\n<li style=\"margin-left: calc(0px + 1 * var(--indent)); \"><span class=\"list_content\"><p><a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSfESW77OrKSB8Q9wMCTigwWK3wlLIi13wenSntJRz88pvNdjA\/viewform?usp=sf_link\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Quiz on chapter 2<\/a><\/p><\/span><\/li>\n\n\n\n<li style=\"margin-left: 0px; \"><span class=\"list_content\"><p><strong>Research into consumer behaviour<\/strong><\/p><\/span><\/li>\n\n\n\n<li style=\"margin-left: calc(0px + 1 * var(--indent)); \"><span class=\"list_content\"><p><a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLScS3g5G9FoShUL_sb6WhXA3e4omCiNjb8rjMX2mwVCikod9fg\/viewform?usp=sf_link\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Quiz on chapter 3<\/a><\/p><\/span><\/li>\n\n\n\n<li style=\"margin-left: 0px; \"><span class=\"list_content\"><p><strong>Market research<\/strong><\/p><\/span><\/li>\n\n\n\n<li style=\"margin-left: calc(0px + 1 * var(--indent)); \"><span class=\"list_content\"><p><a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSfVQHkllYt9Ru6-81sNeV3kF5euIjbkn0U-LhKcdQ7cW0ezYA\/viewform?usp=sf_link\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Quiz on chapter 4<\/a><\/p><\/span><\/li>\n\n\n\n<li style=\"margin-left: 0px; \"><span class=\"list_content\"><p><strong>Marketing goals and marketing strategies<\/strong><\/p><\/span><\/li>\n\n\n\n<li style=\"margin-left: calc(0px + 1 * var(--indent)); \"><span class=\"list_content\"><p><a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSd82A2myX1Sxdr5UcIGRT8QyZmFsyVLW5yq_H0dnXvZv9FuYQ\/viewform?usp=sf_link\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Quiz on chapter 5<\/a><\/p><\/span><\/li>\n\n\n\n<li style=\"margin-left: 0px; \"><span class=\"list_content\"><p><strong>Product policy<\/strong><\/p><\/span><\/li>\n\n\n\n<li style=\"margin-left: calc(0px + 1 * var(--indent)); \"><span class=\"list_content\"><p><a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSdk2ip5909LvEPSuIzvYf8MmV6riMhw551S4Ge0QN9Xx1sh7g\/viewform?usp=sf_link\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Quiz on chapter 6<\/a><\/p><\/span><\/li>\n\n\n\n<li style=\"margin-left: 0px; \"><span class=\"list_content\"><p><strong>Pricing policy<\/strong><\/p><\/span><\/li>\n\n\n\n<li style=\"margin-left: calc(0px + 1 * var(--indent)); \"><span class=\"list_content\"><p>Contents follow<\/p><\/span><\/li>\n\n\n\n<li style=\"margin-left: 0px; \"><span class=\"list_content\"><p><strong>Communication policy<\/strong><\/p><\/span><\/li>\n\n\n\n<li style=\"margin-left: calc(0px + 1 * var(--indent)); \"><span class=\"list_content\"><p><a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSc2E39OJqgz6k_eBjFN-Dfq4hQHRE59NgK4K65eJnAk80qN6g\/viewform?usp=sf_link\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Quiz on chapter 8<\/a><\/p><\/span><\/li>\n\n\n\n<li style=\"margin-left: 0px; \"><span class=\"list_content\"><p><strong>Distribution policy<\/strong><\/p><\/span><\/li>\n\n\n\n<li style=\"margin-left: calc(0px + 1 * var(--indent)); \"><span class=\"list_content\"><p>Contents follow<\/p><\/span><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-12 col-sm-12 col-md-3 col-lg-3 offset-md-1 offset-lg-1 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%;width:33.33%\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-4d76ff5d wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div id=\"greyd-69ea35ab65651\" class=\"wp-block-button is-size-normal is-style-sec has-trigger\"><a class=\"hidden-trigger-link\" href=\"https:\/\/www.hs-nordhausen.de\/en\/marketing-textbook\/\"><\/a><a class=\"wp-block-button__link wp-element-button\">Back to overview<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Quiz to check learning objectives This is a pool of learning objective check questions for the 8th edition of the textbook Scharf\/Schubert\/Hehn\/Glassl - Marketing. Introduction to Theory and Practice.   You can test your knowledge in the form of quizzes. New questions are added on an ongoing basis. It's worth sticking with it!!! Note: You will be redirected to Google Forms. No registration or account is required.<\/p>","protected":false},"author":1,"featured_media":0,"parent":37361,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_piecal_is_recurring":false,"_piecal_recurring_interval":1,"_piecal_recurring_frequency":"","_piecal_recurring_exact_position":false,"_piecal_recurring_end":"","_piecal_color":"","_piecal_text_color":"","_piecal_global_color_master":false,"_piecal_is_event":false,"_piecal_start_date":"","_piecal_end_date":"","_piecal_is_allday":false,"greyd_block_editor_preview":[],"pgc_sgb_lightbox_settings":"","footnotes":""},"page_category":[],"page_tag":[],"page_redaktion":[],"zielgruppen":[],"kontakt-zuordnung":[],"institut-oder-einric":[],"stg-zuordnung":[],"fachbereich":[],"wf_page_folders":[1328],"ppma_author":[1400],"class_list":["post-27564","page","type-page","status-publish","hentry"],"publishpress_future_action":{"enabled":false,"date":"2026-04-30 17:07:23","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"page_category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/pages\/27564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/comments?post=27564"}],"version-history":[{"count":3,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/pages\/27564\/revisions"}],"predecessor-version":[{"id":38167,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/pages\/27564\/revisions\/38167"}],"up":[{"embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/pages\/37361"}],"wp:attachment":[{"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/media?parent=27564"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/page_category?post=27564"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/page_tag?post=27564"},{"taxonomy":"page_redaktion","embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/page_redaktion?post=27564"},{"taxonomy":"zielgruppen","embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/zielgruppen?post=27564"},{"taxonomy":"kontakt-zuordnung","embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/kontakt-zuordnung?post=27564"},{"taxonomy":"institut-oder-einric","embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/institut-oder-einric?post=27564"},{"taxonomy":"stg-zuordnung","embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/stg-zuordnung?post=27564"},{"taxonomy":"fachbereich","embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/fachbereich?post=27564"},{"taxonomy":"wf_page_folders","embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/wf_page_folders?post=27564"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/ppma_author?post=27564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}