{"id":38137,"date":"2026-01-19T15:37:34","date_gmt":"2026-01-19T14:37:34","guid":{"rendered":"https:\/\/www.hs-nordhausen.de\/?page_id=38137"},"modified":"2026-01-19T16:08:32","modified_gmt":"2026-01-19T15:08:32","slug":"additional-material-chapter-4","status":"publish","type":"page","link":"https:\/\/www.hs-nordhausen.de\/en\/marketing-lehrbuch\/zusatzmaterial-kapitel-4\/","title":{"rendered":"Additional material Chapter 4"},"content":{"rendered":"<div  class=\"spacer_wrap dyn\" aria-hidden=\"true\"><div class=\"wp-block-spacer inner-sm inner-md inner-lg\" style=\"height:calc(2em * 0.8)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-xl\" style=\"height:2em\" aria-hidden=\"true\"><\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\"><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav><\/p>\n\n\n<div  class=\"gs_pj9ffA row_wrap has-background\"><div id='bg_6a54f577d32ed' class='greyd-background bg_full'>\n\t\t\t\t\t\t\t\t<div class='bg_color'><\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n<div class=\"wp-block-columns row_xxl has-color-13-background-color has-background is-layout-flex wp-container-core-columns-is-layout-20d7510d wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-column is-vertically-aligned-center hidden-xs hidden-sm col-12 col-sm-12 col-md-12 col-lg-12 is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-1e6812bd wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--40)\">\n<h1 class=\"wp-block-heading has-text-align-left dyn has-color-31-color has-text-color gs_0dysQS\" id=\"h-post-titel\"><span data-tag=\"title\" data-params=\"\" class=\"is-tag\">Post title<\/span><\/h1>\n\n\n\n<p class=\"has-text-align-left dyn has-color-31-color has-text-color has-link-color has-h-3-font-size wp-elements-037c2bdba5710a063999bf1b707fa0eb gs_kDw5XP wp-block-paragraph\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">Marketing textbook<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom hidden-md hidden-lg col-12 col-sm-12 col-md-8 col-lg-8 is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-left:var(--wp--preset--spacing--30)\">\n<h1 class=\"wp-block-heading has-text-align-center dyn has-color-31-color has-text-color gs_Qz9dg4\" id=\"h-post-titel-0\"><span data-tag=\"title\" data-params=\"\" class=\"is-tag\">Post title<\/span><\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-column hidden-md hidden-lg col-12 col-sm-auto is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center dyn has-color-31-color has-text-color has-link-color has-h-3-font-size wp-elements-8a6e248cccaaa6d63b4faa7805712be8 wp-block-paragraph\" style=\"padding-top:0;padding-right:var(--wp--preset--spacing--20);padding-bottom:0rem;padding-left:var(--wp--preset--spacing--50)\">Marketing textbook<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div  class=\"spacer_wrap dyn\" aria-hidden=\"true\"><div class=\"wp-block-spacer inner-sm\" style=\"height:calc(2em * 0.4)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-md\" style=\"height:calc(2em * 0.6)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-lg\" style=\"height:calc(2em * 0.8)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-xl\" style=\"height:2em\" aria-hidden=\"true\"><\/div><\/div>\n\n<div  class=\"row_wrap\">\n<div class=\"wp-block-columns row_xxl is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 col-md-8 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%;width:66.66%\">\n<div class=\"wp-block-group gs_jFbpsz group_wrap\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Dear reader,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We are pleased that you are working with the new edition and can now find your way from the book to the additional material provided here. <span data-tag=\"category\" data-params=\"&quot;&quot;\" class=\"is-tag\">Category<\/span> have found.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At selected points in the text, the \u271a symbol and a short title refer to the relevant additional material.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here you will find the list of contributions to <strong><span data-tag=\"category\" data-params=\"&quot;&quot;\" class=\"is-tag\">Category<\/span> <\/strong>:<\/p>\n\n\n<div  class=\"spacer_wrap\" aria-hidden=\"true\"><div class=\"wp-block-spacer inner-sm\" style=\"height:calc(100px * 0.4)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-md\" style=\"height:calc(100px * 0.6)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-lg\" style=\"height:calc(100px * 0.8)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-xl\" style=\"height:100px\" aria-hidden=\"true\"><\/div><\/div>\n\n<ul class=\"columns-2 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-d31b0df3 wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-37873 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-4 zusatzmaterial_category-kapitel-7 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-4 zusatzmaterial_tag-kapitel-7 kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<div id=\"greyd-6a54f577d5862\" class=\"wp-block-greyd-box dyn gs_ze3ZpU greyd-content-box gs_ze3ZpU has-trigger\"><a class=\"hidden-trigger-link\"  href=\"https:\/\/www.hs-nordhausen.de\/en\/zusatzmaterial\/4-1-preisforschung-ermittlung-der-preisbereitschaft-fuer-neue-produkte-mittels-gabor-granger-test\/\" title=\"4-1\/7-3: Price research - determining willingness to pay for new products using the Gabor-Granger test\"><\/a>\n<div class=\"wp-block-group has-color-23-background-color has-background is-content-justification-center is-layout-flex wp-container-core-group-is-layout-de391324 wp-block-group-is-layout-flex gs_2PN3HQ group_wrap\">\n<h3 class=\"has-text-align-center dyn wp-block-heading\" id=\"h-\"><span data-tag=\"title\" data-params=\"\" class=\"is-tag\">Post title<\/span><\/h3>\n<\/div>\n\n\n<\/div>\n\n<\/li><li class=\"wp-block-post post-37884 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-4 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-4 kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<div id=\"greyd-6a54f577d68ad\" class=\"wp-block-greyd-box dyn gs_ze3ZpU greyd-content-box gs_ze3ZpU has-trigger\"><a class=\"hidden-trigger-link\"  href=\"https:\/\/www.hs-nordhausen.de\/en\/zusatzmaterial\/4-2-operationalisierung-und-messung-der-umweltorientierung-von-eu-buergern\/\" title=\"4-2: Operationalisation and measurement of the environmental orientation of EU citizens\"><\/a>\n<div class=\"wp-block-group has-color-23-background-color has-background is-content-justification-center is-layout-flex wp-container-core-group-is-layout-de391324 wp-block-group-is-layout-flex gs_2PN3HQ group_wrap\">\n<h3 class=\"has-text-align-center dyn wp-block-heading\" id=\"h-\"><span data-tag=\"title\" data-params=\"\" class=\"is-tag\">Post title<\/span><\/h3>\n<\/div>\n\n\n<\/div>\n\n<\/li><li class=\"wp-block-post post-37885 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-4 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-4 kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<div id=\"greyd-6a54f577d775a\" class=\"wp-block-greyd-box dyn gs_ze3ZpU greyd-content-box gs_ze3ZpU has-trigger\"><a class=\"hidden-trigger-link\"  href=\"https:\/\/www.hs-nordhausen.de\/en\/zusatzmaterial\/4-3-markencheck-sensorische-beurteilung-von-nahrungs-und-genussmittelmarken-mit-gravierenden-maengeln-bezueglich-der-objektivitaet-reliabilitaet-und-validitaet\/\" title=\"4-3: Brand check - Sensory evaluation of food and luxury food brands with serious deficiencies in terms of objectivity, reliability and validity\"><\/a>\n<div class=\"wp-block-group has-color-23-background-color has-background is-content-justification-center is-layout-flex wp-container-core-group-is-layout-de391324 wp-block-group-is-layout-flex gs_2PN3HQ group_wrap\">\n<h3 class=\"has-text-align-center dyn wp-block-heading\" id=\"h-\"><span data-tag=\"title\" data-params=\"\" class=\"is-tag\">Post title<\/span><\/h3>\n<\/div>\n\n\n<\/div>\n\n<\/li><li class=\"wp-block-post post-37886 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-4 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-4 kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<div id=\"greyd-6a54f577d8566\" class=\"wp-block-greyd-box dyn gs_ze3ZpU greyd-content-box gs_ze3ZpU has-trigger\"><a class=\"hidden-trigger-link\"  href=\"https:\/\/www.hs-nordhausen.de\/en\/zusatzmaterial\/4-4-berechnung-des-stichprobenfehlers-bei-der-zufallsauswahl\/\" title=\"4-4: Calculation of the sampling error in random selection\"><\/a>\n<div class=\"wp-block-group has-color-23-background-color has-background is-content-justification-center is-layout-flex wp-container-core-group-is-layout-de391324 wp-block-group-is-layout-flex gs_2PN3HQ group_wrap\">\n<h3 class=\"has-text-align-center dyn wp-block-heading\" id=\"h-\"><span data-tag=\"title\" data-params=\"\" class=\"is-tag\">Post title<\/span><\/h3>\n<\/div>\n\n\n<\/div>\n\n<\/li><li class=\"wp-block-post post-37888 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-4 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-4 kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<div id=\"greyd-6a54f577d933a\" class=\"wp-block-greyd-box dyn gs_ze3ZpU greyd-content-box gs_ze3ZpU has-trigger\"><a class=\"hidden-trigger-link\"  href=\"https:\/\/www.hs-nordhausen.de\/en\/zusatzmaterial\/4-5-screening-fragebogen-zur-realisierung-einer-vorab-definierten-stichprobe\/\" title=\"4-5: Screening questionnaire for the realisation of a predefined sample\"><\/a>\n<div class=\"wp-block-group has-color-23-background-color has-background is-content-justification-center is-layout-flex wp-container-core-group-is-layout-de391324 wp-block-group-is-layout-flex gs_2PN3HQ group_wrap\">\n<h3 class=\"has-text-align-center dyn wp-block-heading\" id=\"h-\"><span data-tag=\"title\" data-params=\"\" class=\"is-tag\">Post title<\/span><\/h3>\n<\/div>\n\n\n<\/div>\n\n<\/li><li class=\"wp-block-post post-37890 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-4 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-4 kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<div id=\"greyd-6a54f577da10a\" class=\"wp-block-greyd-box dyn gs_ze3ZpU greyd-content-box gs_ze3ZpU has-trigger\"><a class=\"hidden-trigger-link\"  href=\"https:\/\/www.hs-nordhausen.de\/en\/zusatzmaterial\/4-6-konzeption-eines-gespraechsleitfadens-fuer-eine-qualitative-befragung\/\" title=\"4-6: Conception of an interview guide for a qualitative survey\"><\/a>\n<div class=\"wp-block-group has-color-23-background-color has-background is-content-justification-center is-layout-flex wp-container-core-group-is-layout-de391324 wp-block-group-is-layout-flex gs_2PN3HQ group_wrap\">\n<h3 class=\"has-text-align-center dyn wp-block-heading\" id=\"h-\"><span data-tag=\"title\" data-params=\"\" class=\"is-tag\">Post title<\/span><\/h3>\n<\/div>\n\n\n<\/div>\n\n<\/li><li class=\"wp-block-post post-37891 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-4 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-4 kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<div id=\"greyd-6a54f577daf33\" class=\"wp-block-greyd-box dyn gs_ze3ZpU greyd-content-box gs_ze3ZpU has-trigger\"><a class=\"hidden-trigger-link\"  href=\"https:\/\/www.hs-nordhausen.de\/en\/zusatzmaterial\/4-7-beobachtung-des-individuellen-essverhaltens-im-restaurant-der-zukunft\/\" title=\"4\u20137: Observing individual eating habits in the \u201eRestaurant of the Future\u201c\"><\/a>\n<div class=\"wp-block-group has-color-23-background-color has-background is-content-justification-center is-layout-flex wp-container-core-group-is-layout-de391324 wp-block-group-is-layout-flex gs_2PN3HQ group_wrap\">\n<h3 class=\"has-text-align-center dyn wp-block-heading\" id=\"h-\"><span data-tag=\"title\" data-params=\"\" class=\"is-tag\">Post title<\/span><\/h3>\n<\/div>\n\n\n<\/div>\n\n<\/li><li class=\"wp-block-post post-37892 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-4 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-4 kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<div id=\"greyd-6a54f577dbd57\" class=\"wp-block-greyd-box dyn gs_ze3ZpU greyd-content-box gs_ze3ZpU has-trigger\"><a class=\"hidden-trigger-link\"  href=\"https:\/\/www.hs-nordhausen.de\/en\/zusatzmaterial\/4-8-produktpositionierung-positionierung-einer-smartphone-marke-im-wettbewerbsumfeld\/\" title=\"4-8: Product positioning: Positioning a smartphone brand in the competitive environment\"><\/a>\n<div class=\"wp-block-group has-color-23-background-color has-background is-content-justification-center is-layout-flex wp-container-core-group-is-layout-de391324 wp-block-group-is-layout-flex gs_2PN3HQ group_wrap\">\n<h3 class=\"has-text-align-center dyn wp-block-heading\" id=\"h-\"><span data-tag=\"title\" data-params=\"\" class=\"is-tag\">Post title<\/span><\/h3>\n<\/div>\n\n\n<\/div>\n\n<\/li><li class=\"wp-block-post post-37893 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-4 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-4 kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<div id=\"greyd-6a54f577dcb09\" class=\"wp-block-greyd-box dyn gs_ze3ZpU greyd-content-box gs_ze3ZpU has-trigger\"><a class=\"hidden-trigger-link\"  href=\"https:\/\/www.hs-nordhausen.de\/en\/zusatzmaterial\/4-9-ueberpruefung-der-praeferenzwirkung-von-smoothie-eigenschaften-mittels-choice-based-conjointanalyse\/\" title=\"4-9: Testing the preference effect of smoothie properties using choice-based conjoint analysis\"><\/a>\n<div class=\"wp-block-group has-color-23-background-color has-background is-content-justification-center is-layout-flex wp-container-core-group-is-layout-de391324 wp-block-group-is-layout-flex gs_2PN3HQ group_wrap\">\n<h3 class=\"has-text-align-center dyn wp-block-heading\" id=\"h-\"><span data-tag=\"title\" data-params=\"\" class=\"is-tag\">Post title<\/span><\/h3>\n<\/div>\n\n\n<\/div>\n\n<\/li><\/ul><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-12 col-md-3 offset-md-1 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%;width:33.33%\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-b7e55fc8 wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div id=\"greyd-6a54f577dd4de\" class=\"wp-block-button is-size-normal is-style-sec has-trigger\"><a class=\"hidden-trigger-link\"  href=\"https:\/\/www.hs-nordhausen.de\/en\/marketing-textbook\/\"><\/a><a class=\"wp-block-button__link wp-element-button\">Back to overview<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"greyd-6a54f577de41b\" class=\"wp-block-greyd-box dyn gs_6ZdV43 greyd-content-box gs_6ZdV43  is-position-sticky\">\n<div class=\"wp-block-group aligncenter is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-524f8de7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized is-style-has-shadow dyn\"><img decoding=\"async\" width=\"1200\" height=\"1623\" src=\"https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2025\/12\/978-3-7910-6124-5.png\" alt=\"Yellow book cover with the title \u201eMARKETING - Introduction to Theory and Practice\u201c in white and blue letters. At the bottom are two colourful, stylised hands that together form a heart. Authors: Andreas Scharf, Bernd Schubert, Patrick Hehn and Stephanie Glassl. Publisher: Sch\u00e4ffer-Poeschel.\" class=\"wp-image-37864\" style=\"width:200px\" srcset=\"https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2025\/12\/978-3-7910-6124-5.png 1200w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2025\/12\/978-3-7910-6124-5-222x300.png 222w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2025\/12\/978-3-7910-6124-5-111x150.png 111w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2025\/12\/978-3-7910-6124-5-768x1039.png 768w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2025\/12\/978-3-7910-6124-5-1136x1536.png 1136w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2025\/12\/978-3-7910-6124-5-9x12.png 9w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2025\/12\/978-3-7910-6124-5-47x64.png 47w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2025\/12\/978-3-7910-6124-5-18x24.png 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\"><figcaption class=\"wp-element-caption\">Marketing textbook, <br>8th edition<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div  class=\"spacer_wrap\" aria-hidden=\"true\"><div class=\"wp-block-spacer inner-sm\" style=\"height:calc(100px * 0.4)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-md\" style=\"height:calc(100px * 0.6)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-lg\" style=\"height:calc(100px * 0.8)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-xl\" style=\"height:100px\" aria-hidden=\"true\"><\/div><\/div>\n\n<div  class=\"row_wrap has-background\"><div id='bg_6a54f5780819d' class='greyd-background bg_full'>\n\t\t\t\t\t\t\t\t<div class='bg_color'><\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n<div class=\"wp-block-columns row_xxxl has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" style=\"background-color:#efc11e\">\n<div class=\"wp-block-column col-12 col-sm-auto is-layout-flow wp-block-column-is-layout-flow\"><div  class=\"row_wrap\">\n<div class=\"wp-block-columns row_xxl is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 col-md-8 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%;width:33.33%\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-color-31-color has-text-color has-link-color has-h-2-font-size wp-elements-7236e901fd7ca88fe8cc9dc42433f630\">Marketing textbook content<\/h3>\n\n\n\n<p class=\"has-color-31-color has-text-color has-link-color wp-elements-f1a6b37596715f27abc74138df6aac64 wp-block-paragraph\">Additional material for the individual chapters:<\/p>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: true, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion has-color-23-background-color has-background is-layout-flow wp-block-accordion-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--60)\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-1&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-1-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-1\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Chapter 1<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-1\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-1-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-1 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-80dadb42 wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-37360 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-1 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-1 kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\"><span data-tag=\"title\" data-params=\"{&quot;isLink&quot;:true}\" class=\"is-tag\">Post title<\/span><\/p>\n\n<\/li><\/ul><\/div>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-2&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-2-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-2\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Chapter 2<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-2\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-2-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-1 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-c12c6eb9 wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-37824 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-2 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-2 zielgruppen-studierende kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\"><span data-tag=\"title\" data-params=\"{&quot;isLink&quot;:true}\" class=\"is-tag\">Post title<\/span><\/p>\n\n<\/li><li class=\"wp-block-post post-37830 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-2 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-2 zielgruppen-studierende kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\"><span data-tag=\"title\" data-params=\"{&quot;isLink&quot;:true}\" class=\"is-tag\">Post title<\/span><\/p>\n\n<\/li><\/ul><\/div>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-3&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-3-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-3\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Chapter 3<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-3\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-3-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-1 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-0a80891e wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-37848 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-3 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-3 zielgruppen-studierende kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\"><span data-tag=\"title\" data-params=\"{&quot;isLink&quot;:true}\" class=\"is-tag\">Post title<\/span><\/p>\n\n<\/li><li class=\"wp-block-post post-37849 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-3 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-3 zielgruppen-studierende kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\"><span data-tag=\"title\" data-params=\"{&quot;isLink&quot;:true}\" class=\"is-tag\">Post title<\/span><\/p>\n\n<\/li><li class=\"wp-block-post post-37866 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-3 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-3 zielgruppen-studieninteressierte kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\"><span data-tag=\"title\" data-params=\"{&quot;isLink&quot;:true}\" class=\"is-tag\">Post title<\/span><\/p>\n\n<\/li><li class=\"wp-block-post post-37867 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-3 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-3 zielgruppen-studierende kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\"><span data-tag=\"title\" data-params=\"{&quot;isLink&quot;:true}\" class=\"is-tag\">Post title<\/span><\/p>\n\n<\/li><li class=\"wp-block-post post-37868 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-3 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-3 zielgruppen-studierende kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\"><span data-tag=\"title\" data-params=\"{&quot;isLink&quot;:true}\" class=\"is-tag\">Post title<\/span><\/p>\n\n<\/li><li class=\"wp-block-post post-37869 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-3 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-3 kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\"><span data-tag=\"title\" data-params=\"{&quot;isLink&quot;:true}\" class=\"is-tag\">Post title<\/span><\/p>\n\n<\/li><li class=\"wp-block-post post-37870 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-3 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-3 kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\"><span data-tag=\"title\" data-params=\"{&quot;isLink&quot;:true}\" class=\"is-tag\">Post title<\/span><\/p>\n\n<\/li><li class=\"wp-block-post post-37871 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-3 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-3 kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\"><span data-tag=\"title\" data-params=\"{&quot;isLink&quot;:true}\" class=\"is-tag\">Post title<\/span><\/p>\n\n<\/li><li class=\"wp-block-post post-37872 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-3 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-3 kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\"><span data-tag=\"title\" data-params=\"{&quot;isLink&quot;:true}\" class=\"is-tag\">Post title<\/span><\/p>\n\n<\/li><\/ul><\/div>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-4&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-4-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-4\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Chapter 4<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-4\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-4-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-1 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-0a80891e wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-37873 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-4 zusatzmaterial_category-kapitel-7 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-4 zusatzmaterial_tag-kapitel-7 kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\"><span data-tag=\"title\" data-params=\"{&quot;isLink&quot;:true}\" class=\"is-tag\">Post title<\/span><\/p>\n\n<\/li><li class=\"wp-block-post post-37884 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-4 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-4 kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\"><span data-tag=\"title\" data-params=\"{&quot;isLink&quot;:true}\" class=\"is-tag\">Post title<\/span><\/p>\n\n<\/li><li class=\"wp-block-post post-37885 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-4 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-4 kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\"><span data-tag=\"title\" data-params=\"{&quot;isLink&quot;:true}\" class=\"is-tag\">Post title<\/span><\/p>\n\n<\/li><li class=\"wp-block-post post-37886 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-4 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-4 kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\"><span data-tag=\"title\" data-params=\"{&quot;isLink&quot;:true}\" class=\"is-tag\">Post title<\/span><\/p>\n\n<\/li><li class=\"wp-block-post post-37888 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-4 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-4 kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\"><span data-tag=\"title\" data-params=\"{&quot;isLink&quot;:true}\" class=\"is-tag\">Post title<\/span><\/p>\n\n<\/li><li class=\"wp-block-post post-37890 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-4 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-4 kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\"><span data-tag=\"title\" data-params=\"{&quot;isLink&quot;:true}\" class=\"is-tag\">Post title<\/span><\/p>\n\n<\/li><li class=\"wp-block-post post-37891 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-4 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-4 kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\"><span data-tag=\"title\" data-params=\"{&quot;isLink&quot;:true}\" class=\"is-tag\">Post title<\/span><\/p>\n\n<\/li><li class=\"wp-block-post post-37892 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-4 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-4 kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\"><span data-tag=\"title\" data-params=\"{&quot;isLink&quot;:true}\" class=\"is-tag\">Post title<\/span><\/p>\n\n<\/li><li class=\"wp-block-post post-37893 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-4 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-4 kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\"><span data-tag=\"title\" data-params=\"{&quot;isLink&quot;:true}\" class=\"is-tag\">Post title<\/span><\/p>\n\n<\/li><\/ul><\/div>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-5&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-5-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-5\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Chapter 5<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-5\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-5-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-1 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-dcf8d2e4 wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-37894 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-5 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-5 kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\"><span data-tag=\"title\" data-params=\"{&quot;isLink&quot;:true}\" class=\"is-tag\">Post title<\/span><\/p>\n\n<\/li><li class=\"wp-block-post post-37905 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-5 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-5 kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\"><span data-tag=\"title\" data-params=\"{&quot;isLink&quot;:true}\" class=\"is-tag\">Post title<\/span><\/p>\n\n<\/li><li class=\"wp-block-post post-37906 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-5 zusatzmaterial_category-kapitel-9 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-5 zusatzmaterial_tag-kapitel-9 kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\"><span data-tag=\"title\" data-params=\"{&quot;isLink&quot;:true}\" class=\"is-tag\">Post title<\/span><\/p>\n\n<\/li><li class=\"wp-block-post post-37907 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-5 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-5 kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\"><span data-tag=\"title\" data-params=\"{&quot;isLink&quot;:true}\" class=\"is-tag\">Post title<\/span><\/p>\n\n<\/li><li class=\"wp-block-post post-37908 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-5 zusatzmaterial_category-kapitel-9 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-5 zusatzmaterial_tag-kapitel-9 kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\"><span data-tag=\"title\" data-params=\"{&quot;isLink&quot;:true}\" class=\"is-tag\">Post title<\/span><\/p>\n\n<\/li><\/ul><\/div>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-6&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-6-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-6\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Chapter 6<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-6\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-6-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-1 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-8adeda61 wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-37969 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-6 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-6 kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\"><span data-tag=\"title\" data-params=\"{&quot;isLink&quot;:true}\" class=\"is-tag\">Post title<\/span><\/p>\n\n<\/li><li class=\"wp-block-post post-37976 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-6 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-6 kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\"><span data-tag=\"title\" data-params=\"{&quot;isLink&quot;:true}\" class=\"is-tag\">Post title<\/span><\/p>\n\n<\/li><li class=\"wp-block-post post-37977 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-6 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-6 kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\"><span data-tag=\"title\" data-params=\"{&quot;isLink&quot;:true}\" class=\"is-tag\">Post title<\/span><\/p>\n\n<\/li><li class=\"wp-block-post post-37978 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-6 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-6 kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\"><span data-tag=\"title\" data-params=\"{&quot;isLink&quot;:true}\" class=\"is-tag\">Post title<\/span><\/p>\n\n<\/li><li class=\"wp-block-post post-37979 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-6 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-6 kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\"><span data-tag=\"title\" data-params=\"{&quot;isLink&quot;:true}\" class=\"is-tag\">Post title<\/span><\/p>\n\n<\/li><li class=\"wp-block-post post-37980 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-6 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-6 kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\"><span data-tag=\"title\" data-params=\"{&quot;isLink&quot;:true}\" class=\"is-tag\">Post title<\/span><\/p>\n\n<\/li><li class=\"wp-block-post post-37981 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-6 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-6 kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\"><span data-tag=\"title\" data-params=\"{&quot;isLink&quot;:true}\" class=\"is-tag\">Post title<\/span><\/p>\n\n<\/li><\/ul><\/div>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-7&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-7-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-7\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Chapter 7<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-7\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-7-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-1 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-8adeda61 wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-37873 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-4 zusatzmaterial_category-kapitel-7 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-4 zusatzmaterial_tag-kapitel-7 kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\"><span data-tag=\"title\" data-params=\"{&quot;isLink&quot;:true}\" class=\"is-tag\">Post title<\/span><\/p>\n\n<\/li><li class=\"wp-block-post post-37909 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-7 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-7 kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\"><span data-tag=\"title\" data-params=\"{&quot;isLink&quot;:true}\" class=\"is-tag\">Post title<\/span><\/p>\n\n<\/li><li class=\"wp-block-post post-37916 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-7 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-7 kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\"><span data-tag=\"title\" data-params=\"{&quot;isLink&quot;:true}\" class=\"is-tag\">Post title<\/span><\/p>\n\n<\/li><li class=\"wp-block-post post-37917 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-7 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-7 kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\"><span data-tag=\"title\" data-params=\"{&quot;isLink&quot;:true}\" class=\"is-tag\">Post title<\/span><\/p>\n\n<\/li><li class=\"wp-block-post post-37918 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-7 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-7 kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\"><span data-tag=\"title\" data-params=\"{&quot;isLink&quot;:true}\" class=\"is-tag\">Post title<\/span><\/p>\n\n<\/li><li class=\"wp-block-post post-37919 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-7 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-7 kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\"><span data-tag=\"title\" data-params=\"{&quot;isLink&quot;:true}\" class=\"is-tag\">Post title<\/span><\/p>\n\n<\/li><li class=\"wp-block-post post-37920 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-7 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-7 kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\"><span data-tag=\"title\" data-params=\"{&quot;isLink&quot;:true}\" class=\"is-tag\">Post title<\/span><\/p>\n\n<\/li><\/ul><\/div>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-8&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-8-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-8\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Chapter 8<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-8\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-8-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-1 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-137f0a2b wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-37982 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-8 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-8 kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\"><span data-tag=\"title\" data-params=\"{&quot;isLink&quot;:true}\" class=\"is-tag\">Post title<\/span><\/p>\n\n<\/li><li class=\"wp-block-post post-38009 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-8 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-8 zielgruppen-studierende kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\"><span data-tag=\"title\" data-params=\"{&quot;isLink&quot;:true}\" class=\"is-tag\">Post title<\/span><\/p>\n\n<\/li><li class=\"wp-block-post post-38011 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-8 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-8 zielgruppen-studierende kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\"><span data-tag=\"title\" data-params=\"{&quot;isLink&quot;:true}\" class=\"is-tag\">Post title<\/span><\/p>\n\n<\/li><li class=\"wp-block-post post-38035 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-8 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-8 zielgruppen-studierende kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\"><span data-tag=\"title\" data-params=\"{&quot;isLink&quot;:true}\" class=\"is-tag\">Post title<\/span><\/p>\n\n<\/li><li class=\"wp-block-post post-38000 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-8 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-8 kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\"><span data-tag=\"title\" data-params=\"{&quot;isLink&quot;:true}\" class=\"is-tag\">Post title<\/span><\/p>\n\n<\/li><li class=\"wp-block-post post-38001 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-8 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-8 zielgruppen-studierende kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\"><span data-tag=\"title\" data-params=\"{&quot;isLink&quot;:true}\" class=\"is-tag\">Post title<\/span><\/p>\n\n<\/li><li class=\"wp-block-post post-38002 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-8 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-8 zielgruppen-studierende kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\"><span data-tag=\"title\" data-params=\"{&quot;isLink&quot;:true}\" class=\"is-tag\">Post title<\/span><\/p>\n\n<\/li><li class=\"wp-block-post post-38004 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-8 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-8 zielgruppen-studierende kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\"><span data-tag=\"title\" data-params=\"{&quot;isLink&quot;:true}\" class=\"is-tag\">Post title<\/span><\/p>\n\n<\/li><li class=\"wp-block-post post-38005 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-8 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-8 zielgruppen-studierende kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\"><span data-tag=\"title\" data-params=\"{&quot;isLink&quot;:true}\" class=\"is-tag\">Post title<\/span><\/p>\n\n<\/li><li class=\"wp-block-post post-38006 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-8 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-8 zielgruppen-studierende kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\"><span data-tag=\"title\" data-params=\"{&quot;isLink&quot;:true}\" class=\"is-tag\">Post title<\/span><\/p>\n\n<\/li><li class=\"wp-block-post post-38007 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-8 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-8 zielgruppen-studierende kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\"><span data-tag=\"title\" data-params=\"{&quot;isLink&quot;:true}\" class=\"is-tag\">Post title<\/span><\/p>\n\n<\/li><li class=\"wp-block-post post-38008 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-8 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-8 zielgruppen-studierende kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\"><span data-tag=\"title\" data-params=\"{&quot;isLink&quot;:true}\" class=\"is-tag\">Post title<\/span><\/p>\n\n<\/li><\/ul><\/div>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-9&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-9-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-9\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Chapter 9<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-9\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-9-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-1 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-8adeda61 wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-37906 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-5 zusatzmaterial_category-kapitel-9 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-5 zusatzmaterial_tag-kapitel-9 kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\"><span data-tag=\"title\" data-params=\"{&quot;isLink&quot;:true}\" class=\"is-tag\">Post title<\/span><\/p>\n\n<\/li><li class=\"wp-block-post post-37908 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-5 zusatzmaterial_category-kapitel-9 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-5 zusatzmaterial_tag-kapitel-9 kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\"><span data-tag=\"title\" data-params=\"{&quot;isLink&quot;:true}\" class=\"is-tag\">Post title<\/span><\/p>\n\n<\/li><li class=\"wp-block-post post-37921 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-9 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-9 kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\"><span data-tag=\"title\" data-params=\"{&quot;isLink&quot;:true}\" class=\"is-tag\">Post title<\/span><\/p>\n\n<\/li><li class=\"wp-block-post post-37937 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-9 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-9 kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\"><span data-tag=\"title\" data-params=\"{&quot;isLink&quot;:true}\" class=\"is-tag\">Post title<\/span><\/p>\n\n<\/li><li class=\"wp-block-post post-37938 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-9 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-9 kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\"><span data-tag=\"title\" data-params=\"{&quot;isLink&quot;:true}\" class=\"is-tag\">Post title<\/span><\/p>\n\n<\/li><li class=\"wp-block-post post-37939 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-9 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-9 kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\"><span data-tag=\"title\" data-params=\"{&quot;isLink&quot;:true}\" class=\"is-tag\">Post title<\/span><\/p>\n\n<\/li><li class=\"wp-block-post post-37940 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-9 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-9 kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\"><span data-tag=\"title\" data-params=\"{&quot;isLink&quot;:true}\" class=\"is-tag\">Post title<\/span><\/p>\n\n<\/li><li class=\"wp-block-post post-37941 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-9 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-9 kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\"><span data-tag=\"title\" data-params=\"{&quot;isLink&quot;:true}\" class=\"is-tag\">Post title<\/span><\/p>\n\n<\/li><\/ul><\/div>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-10&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-10-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-10\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Chapter 10<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-10\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-10-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-1 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-80dadb42 wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-38036 zusatzmaterial type-zusatzmaterial status-publish hentry zusatzmaterial_category-kapitel-10 zusatzmaterial_category-marketing-lehrbuch zusatzmaterial_tag-kapitel-10 zielgruppen-studierende kontakt-zuordnung-stglassl projekt-n-a institut-oder-einric-sensoriklabor stg-zuordnung-n-a zusatzbereiche-_n-a fachbereich-n-a\">\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\"><span data-tag=\"title\" data-params=\"{&quot;isLink&quot;:true}\" class=\"is-tag\">Post title<\/span><\/p>\n\n<\/li><\/ul><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Contents Marketing textbook Additional material to the individual chapters:<\/p>","protected":false},"author":1,"featured_media":0,"parent":37361,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_piecal_is_recurring":false,"_piecal_recurring_interval":1,"_piecal_recurring_frequency":"","_piecal_recurring_exact_position":false,"_piecal_recurring_end":"","_piecal_color":"","_piecal_text_color":"","_piecal_global_color_master":false,"_piecal_rsets":"[]","_piecal_is_event":false,"_piecal_start_date":"","_piecal_end_date":"","_piecal_is_allday":false,"greyd_block_editor_preview":[],"pgc_sgb_lightbox_settings":"","footnotes":""},"page_category":[],"page_tag":[],"page_redaktion":[],"zielgruppen":[],"kontakt-zuordnung":[],"institut-oder-einric":[],"stg-zuordnung":[],"fachbereich":[],"wf_page_folders":[1328],"ppma_author":[1400],"class_list":["post-38137","page","type-page","status-publish","hentry"],"publishpress_future_action":{"enabled":false,"date":"2026-07-20 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