{"id":40213,"date":"2026-04-02T12:39:08","date_gmt":"2026-04-02T10:39:08","guid":{"rendered":"https:\/\/www.hs-nordhausen.de\/?post_type=pressemitteilungen&#038;p=40213"},"modified":"2026-04-02T12:39:13","modified_gmt":"2026-04-02T10:39:13","slug":"scientific-foundation-for-digital-innovations-first-comprehensive-textbook-on-digital-product-management-published","status":"publish","type":"pressemitteilungen","link":"https:\/\/www.hs-nordhausen.de\/en\/pressemitteilungen\/wissenschaftliche-fundierung-fuer-digitale-innovationen-erstes-umfassendes-lehrbuch-zum-digitalen-produktmanagement-erschienen\/","title":{"rendered":"Scientific foundation for digital innovations: First comprehensive textbook on digital product management published"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1536\" height=\"2048\" src=\"https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2026\/04\/Lutz-Goecke-und-Praesident-Joerg-Wagner-1536x2048.jpeg\" alt=\"Two men with a book outdoors\" class=\"wp-image-40214\" title=\"\" srcset=\"https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2026\/04\/Lutz-Goecke-und-Praesident-Joerg-Wagner-1536x2048.jpeg 1536w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2026\/04\/Lutz-Goecke-und-Praesident-Joerg-Wagner-225x300.jpeg 225w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2026\/04\/Lutz-Goecke-und-Praesident-Joerg-Wagner-113x150.jpeg 113w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2026\/04\/Lutz-Goecke-und-Praesident-Joerg-Wagner-768x1024.jpeg 768w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2026\/04\/Lutz-Goecke-und-Praesident-Joerg-Wagner-1152x1536.jpeg 1152w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2026\/04\/Lutz-Goecke-und-Praesident-Joerg-Wagner-9x12.jpeg 9w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2026\/04\/Lutz-Goecke-und-Praesident-Joerg-Wagner-18x24.jpeg 18w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2026\/04\/Lutz-Goecke-und-Praesident-Joerg-Wagner-scaled.jpeg 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><figcaption class=\"wp-element-caption\">From left: Prof Dr Lutz G\u00f6cke, Professor of General Business Administration, in particular Digital Management, presents the newly published textbook on \u201aProduct Management\u2018 to Prof Dr J\u00f6rg Wagner, President of Nordhausen University of Applied Sciences. Nordhausen University of Applied Sciences\/Lutz G\u00f6cke<\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":40214,"template":"","meta":{"_piecal_is_recurring":false,"_piecal_recurring_interval":1,"_piecal_recurring_frequency":"","_piecal_recurring_exact_position":false,"_piecal_recurring_end":"","_piecal_color":"","_piecal_text_color":"","_piecal_global_color_master":false,"_piecal_is_event":true,"_piecal_start_date":"","_piecal_end_date":"","_piecal_is_allday":false,"greyd_block_editor_preview":[],"pgc_sgb_lightbox_settings":""},"pressemitteilungen_category":[1298],"pressemitteilungen_tag":[],"zielgruppen":[1870],"kontakt-zuordnung":[2181],"projekt":[1422],"studienbereich":[806],"institut-oder-einric":[736],"stg-zuordnung":[640],"fachbereich":[591],"wf_pressemitteilungen_folders":[3300],"ppma_author":[1810],"class_list":["post-40213","pressemitteilungen","type-pressemitteilungen","status-publish","has-post-thumbnail","hentry","pressemitteilungen_category-pm-aktuell","zielgruppen-alle-interessierten","kontakt-zuordnung-lgoecke","projekt-n-a","studienbereich-betriebswirtschaftslehre","institut-oder-einric-n-a","stg-zuordnung-dpm","fachbereich-fb-wirtschafts-und-sozialwissenschaften"],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/pressemitteilungen\/40213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/pressemitteilungen"}],"about":[{"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/types\/pressemitteilungen"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/media\/40214"}],"wp:attachment":[{"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/media?parent=40213"}],"wp:term":[{"taxonomy":"pressemitteilungen_category","embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/pressemitteilungen_category?post=40213"},{"taxonomy":"pressemitteilungen_tag","embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/pressemitteilungen_tag?post=40213"},{"taxonomy":"zielgruppen","embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/zielgruppen?post=40213"},{"taxonomy":"kontakt-zuordnung","embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/kontakt-zuordnung?post=40213"},{"taxonomy":"projekt","embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/projekt?post=40213"},{"taxonomy":"studienbereich","embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/studienbereich?post=40213"},{"taxonomy":"institut-oder-einric","embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/institut-oder-einric?post=40213"},{"taxonomy":"stg-zuordnung","embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/stg-zuordnung?post=40213"},{"taxonomy":"fachbereich","embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/fachbereich?post=40213"},{"taxonomy":"wf_pressemitteilungen_folders","embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/wf_pressemitteilungen_folders?post=40213"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/ppma_author?post=40213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}