{"id":40583,"date":"2026-04-23T11:13:28","date_gmt":"2026-04-23T09:13:28","guid":{"rendered":"https:\/\/www.hs-nordhausen.de\/?post_type=pressemitteilungen&#038;p=40583"},"modified":"2026-04-23T11:13:34","modified_gmt":"2026-04-23T09:13:34","slug":"when-innovation-fails-even-though-everything-is-right-new-dissertation-explains-why-business-model-innovation-succeeds-or-fails","status":"publish","type":"pressemitteilungen","link":"https:\/\/www.hs-nordhausen.de\/en\/pressemitteilungen\/wenn-innovation-scheitert-obwohl-alles-stimmt-neue-dissertation-erklaert-warum-geschaeftsmodellinnovation-gelingt-oder-misslingt\/","title":{"rendered":"When innovation fails - even though everything is right: New dissertation explains why business model innovation succeeds or fails"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1536\" height=\"2048\" src=\"https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2026\/04\/Disputation_Max-Schuelting-1536x2048.jpeg\" alt=\"Graduate with professor, festive occasion\" class=\"wp-image-40584\" title=\"\" srcset=\"https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2026\/04\/Disputation_Max-Schuelting-1536x2048.jpeg 1536w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2026\/04\/Disputation_Max-Schuelting-225x300.jpeg 225w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2026\/04\/Disputation_Max-Schuelting-113x150.jpeg 113w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2026\/04\/Disputation_Max-Schuelting-768x1024.jpeg 768w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2026\/04\/Disputation_Max-Schuelting-1152x1536.jpeg 1152w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2026\/04\/Disputation_Max-Schuelting-9x12.jpeg 9w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2026\/04\/Disputation_Max-Schuelting-18x24.jpeg 18w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2026\/04\/Disputation_Max-Schuelting-scaled.jpeg 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><figcaption class=\"wp-element-caption\">Dr Max Sch\u00fclting (left) with his supervisor Prof Dr Matthias Menter (Friedrich Schiller University Jena) after the disputation. 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