{"id":37360,"date":"2025-12-09T16:27:27","date_gmt":"2025-12-09T15:27:27","guid":{"rendered":"https:\/\/www.hs-nordhausen.de\/?post_type=zusatzmaterial&#038;p=37360"},"modified":"2026-01-19T13:00:28","modified_gmt":"2026-01-19T12:00:28","slug":"1-1-the-confession-mobile-proactive-adaptation-to-the-needs-of-the-catholic-church","status":"publish","type":"zusatzmaterial","link":"https:\/\/www.hs-nordhausen.de\/en\/zusatzmaterial\/1-1-das-beichtmobil-proaktive-bedarfsanpassung-der-katholischen-kirche\/","title":{"rendered":"1-1: The Confession Mobile - Proactive Needs Adaptation of the Catholic Church"},"content":{"rendered":"<p class=\"dyn\">Marketing textbook, <span data-tag=\"taxonomy-zusatzmaterial_tag\" data-params=\"&quot;&quot;\" class=\"is-tag\">Keywords<\/span><\/p>\n\n\n\n<div class=\"wp-block-group dyn has-color-13-background-color has-background is-nowrap is-layout-flex wp-container-core-group-is-layout-0bd8f53d wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-outermost-icon-block\"><div class=\"icon-container\" style=\"width:48px;transform:rotate(0deg) scaleX(1) scaleY(1)\"><svg id=\"Ebene_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 40 28\"><defs><style>\n      .cls-1{fill:#a78bc0;}\n    <\/style><\/defs><path class=\"cls-1\" d=\"M24,8H0v4h24v-4ZM24,0H0v4h24V0ZM32,16v-8h-4v8h-8v4h8v8h4v-8h8v-4h-8ZM0,20h16v-4H0v4Z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<p class=\"dyn gs_VDTHaR\">Terminological and conceptual foundations of marketing \u2192 Product-specific features \u2192 Special features of non-profit marketing (section 1.3.5)<\/p>\n<\/div>\n\n\n<div  class=\"spacer_wrap dyn\" aria-hidden=\"true\"><div class=\"wp-block-spacer inner-sm\" style=\"height:calc(2em * 0.4)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-md\" style=\"height:calc(2em * 0.6)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-lg\" style=\"height:calc(2em * 0.8)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-xl\" style=\"height:2em\" aria-hidden=\"true\"><\/div><\/div>\n\n\n<div class=\"wp-block-group gs_r8OGkO group_wrap\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div  style=\"display: block; margin: 0px auto;\"  id=\"_ytid_17365\" class=\"__youtube_prefs__  __youtube_prefs_gdpr__\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><p><strong>Please accept YouTube cookies to play this video.<\/strong> If you accept this, you will be accessing content from YouTube, a service provided by an external third party.<br \/>\n<a href=\"https:\/\/policies.google.com\/privacy\" rel=\"nofollow noopener\">YouTube privacy policy<\/a><br \/>\nIf you accept this notice, your choice will be saved and the page will be updated.<\/p>\n<p><strong>Please accept YouTube cookies to play this video.<\/strong> By accepting you will be accessing content from YouTube, a service provided by an external third party.<br \/>\n<a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener nofollow\">YouTube privacy policy<\/a><br \/>\nIf you accept this notice, your choice will be saved and the page will refresh.<\/p>\n<button type=\"button\" class=\"__youtube_prefs_gdpr__\">Accept YouTube Content<img decoding=\"async\" src=\"https:\/\/www.hs-nordhausen.de\/wp-content\/plugins\/youtube-embed-plus\/images\/icon-check.png\" alt=\"accept\" data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\" title=\"\"><\/button><\/div><\/div><\/div>\n\n\n\n<p><strong>Some organs of the Catholic Church also engage in marketing by adapting their \u201eproducts\u201c to the prevailing demand.<\/strong><\/p>\n\n\n\n<p>Demand customisation is when a company designs its products in such a way that they meet the prevailing demand (see section 6.1.3 \u201eProduct policy objectives\u201c). This is done proactively when the company realises at an early stage that demand will change.<\/p>\n\n\n\n<p>In the case of the Catholic Church, this is therefore a \u201eproduct design\u201c measure in the context of non-profit marketing. According to the motto \u201eIf people (cannot) come to church, then the church comes to the people\u201c, the organisation \u201eKirche in Not\u201c (Church in Need) invites people to pastoral conversations and confession in a VW bus converted into a confession vehicle. The need to turn to a trustworthy person with one's worries and needs is met here through the service of a conversation with a priest. With the mobile confessional, the aid organisation \u201eAid to the Church in Need\u201c is continuing the tradition of the \u201echapel vans\u201c, with which the founder of the aid organisation ensured pastoral care for displaced Catholics after the Second World War by converting lorries into mobile churches. Later, floating churches were even built in Brazil and Russia so that the church could also reach people in hard-to-reach areas by water.<\/p>\n\n\n<div  class=\"gs_9JaN4H row_wrap\">\n<div class=\"wp-block-columns row_xxl is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-12 col-sm-6 col-md-3 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%;width:25%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"461\" height=\"261\" src=\"https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2025\/12\/Z_1-1_a.jpg\" alt=\"White confession mobile with the inscription \u201eOasenmobil - Zeit f\u00fcr dich\u201c (Oasis mobile - time for you) from the aid organisation \u201eKirche in Not\u201c (Church in Need) parked in front of a church next to a statue; in the foreground a display with the text \u201eZeit haben. Time for you.\u201c\" class=\"wp-image-37817\" title=\"\" srcset=\"https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2025\/12\/Z_1-1_a.jpg 461w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2025\/12\/Z_1-1_a-300x170.jpg 300w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2025\/12\/Z_1-1_a-150x85.jpg 150w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2025\/12\/Z_1-1_a-18x10.jpg 18w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2025\/12\/Z_1-1_a-64x36.jpg 64w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2025\/12\/Z_1-1_a-24x14.jpg 24w\" sizes=\"(max-width: 461px) 100vw, 461px\" \/><figcaption class=\"wp-element-caption\">Confession mobile of the aid organisation \u201eChurch in Need\u201c<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-12 col-sm-6 col-md-3 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%;width:25%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"461\" height=\"261\" src=\"https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2025\/12\/Z_1-1_b.jpg\" alt=\"A priest waves from the open white confession mobile of the aid organisation \u201eChurch in Need\u201c.\" class=\"wp-image-37818\" title=\"\" srcset=\"https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2025\/12\/Z_1-1_b.jpg 461w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2025\/12\/Z_1-1_b-300x170.jpg 300w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2025\/12\/Z_1-1_b-150x85.jpg 150w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2025\/12\/Z_1-1_b-18x10.jpg 18w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2025\/12\/Z_1-1_b-64x36.jpg 64w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2025\/12\/Z_1-1_b-24x14.jpg 24w\" sizes=\"(max-width: 461px) 100vw, 461px\" \/><figcaption class=\"wp-element-caption\">Confession mobile with priest<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-12 col-sm-6 col-md-3 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%;width:25%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"295\" height=\"164\" src=\"https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2025\/12\/Z_1-1_c.jpg\" alt=\"Caption:Confession mobile interiorAlt-Text:View into the interior of the confession mobile; table with a lit candle and a Bible.\" class=\"wp-image-37819\" title=\"\" srcset=\"https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2025\/12\/Z_1-1_c.jpg 295w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2025\/12\/Z_1-1_c-150x83.jpg 150w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2025\/12\/Z_1-1_c-18x10.jpg 18w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2025\/12\/Z_1-1_c-64x36.jpg 64w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2025\/12\/Z_1-1_c-24x13.jpg 24w\" sizes=\"(max-width: 295px) 100vw, 295px\" \/><figcaption class=\"wp-element-caption\">Confession mobile interior<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-12 col-sm-6 col-md-3 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%;width:25%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"461\" height=\"259\" src=\"https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2025\/12\/Z_1-1_d.jpg\" alt=\"Black and white photograph of a chapel car of the aid organisation \u201eChurch in Need\u201c after the Second World War; a priest stands in front of the open door and speaks to a large number of people sitting in front of it.\" class=\"wp-image-37820\" title=\"\" srcset=\"https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2025\/12\/Z_1-1_d.jpg 461w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2025\/12\/Z_1-1_d-300x169.jpg 300w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2025\/12\/Z_1-1_d-150x84.jpg 150w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2025\/12\/Z_1-1_d-18x10.jpg 18w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2025\/12\/Z_1-1_d-64x36.jpg 64w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2025\/12\/Z_1-1_d-24x13.jpg 24w\" sizes=\"(max-width: 461px) 100vw, 461px\" \/><figcaption class=\"wp-element-caption\">Chapel car of the aid organisation \u201eChurch in Need\u201c after the 2nd World War<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n<div  class=\"spacer_wrap\" aria-hidden=\"true\"><div class=\"wp-block-spacer inner-sm\" style=\"height:calc(100px * 0.4)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-md\" style=\"height:calc(100px * 0.6)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-lg\" style=\"height:calc(100px * 0.8)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-xl\" style=\"height:100px\" aria-hidden=\"true\"><\/div><\/div>\n\n\n<hr class=\"wp-block-separator has-text-color has-color-22-color has-alpha-channel-opacity has-color-22-background-color has-background is-style-wide\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Sources:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/www.kirche-in-not.de\/was-wir-tun\/beichtmobil\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">www.kirche-in-not.de\/was-wir-tun\/beichtmobil<\/a> (Status: 27 June 2022)<\/li>\n<\/ul>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"template":"","meta":{"_piecal_is_recurring":false,"_piecal_recurring_interval":1,"_piecal_recurring_frequency":"","_piecal_recurring_exact_position":false,"_piecal_recurring_end":"","_piecal_color":"","_piecal_text_color":"","_piecal_global_color_master":false,"_piecal_rsets":"[]","_piecal_is_event":false,"_piecal_start_date":"","_piecal_end_date":"","_piecal_is_allday":false,"greyd_block_editor_preview":[],"pgc_sgb_lightbox_settings":""},"zusatzmaterial_category":[3270,3255],"zusatzmaterial_tag":[3257],"zielgruppen":[],"kontakt-zuordnung":[3203],"projekt":[1422],"institut-oder-einric":[683],"stg-zuordnung":[696],"zusatzbereiche":[1602],"fachbereich":[804],"wf_zusatzmaterial_folders":[3274],"ppma_author":[1400],"class_list":["post-37360","zusatzmaterial","type-zusatzmaterial","status-publish","hentry","zusatzmaterial_category-kapitel-1","zusatzmaterial_category-marketing-lehrbuch","zusatzmaterial_tag-kapitel-1","kontakt-zuordnung-stglassl","projekt-n-a","institut-oder-einric-sensoriklabor","stg-zuordnung-n-a","zusatzbereiche-_n-a","fachbereich-n-a"],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/zusatzmaterial\/37360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/zusatzmaterial"}],"about":[{"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/types\/zusatzmaterial"}],"author":[{"embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:attachment":[{"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/media?parent=37360"}],"wp:term":[{"taxonomy":"zusatzmaterial_category","embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/zusatzmaterial_category?post=37360"},{"taxonomy":"zusatzmaterial_tag","embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/zusatzmaterial_tag?post=37360"},{"taxonomy":"zielgruppen","embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/zielgruppen?post=37360"},{"taxonomy":"kontakt-zuordnung","embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/kontakt-zuordnung?post=37360"},{"taxonomy":"projekt","embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/projekt?post=37360"},{"taxonomy":"institut-oder-einric","embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/institut-oder-einric?post=37360"},{"taxonomy":"stg-zuordnung","embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/stg-zuordnung?post=37360"},{"taxonomy":"zusatzbereiche","embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/zusatzbereiche?post=37360"},{"taxonomy":"fachbereich","embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/fachbereich?post=37360"},{"taxonomy":"wf_zusatzmaterial_folders","embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/wf_zusatzmaterial_folders?post=37360"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/ppma_author?post=37360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}