{"id":37868,"date":"2026-01-19T12:59:16","date_gmt":"2026-01-19T11:59:16","guid":{"rendered":"https:\/\/www.hs-nordhausen.de\/?post_type=zusatzmaterial&#038;p=37868"},"modified":"2026-01-19T12:59:16","modified_gmt":"2026-01-19T11:59:16","slug":"3-5-selective-perception-the-invisible-gorilla","status":"publish","type":"zusatzmaterial","link":"https:\/\/www.hs-nordhausen.de\/en\/zusatzmaterial\/3-5-selektive-wahrnehmung-der-unsichtbare-gorilla\/","title":{"rendered":"3-5: Selective perception: The invisible gorilla"},"content":{"rendered":"<p class=\"dyn\">Marketing textbook, <span data-tag=\"taxonomy-zusatzmaterial_tag\" data-params=\"&quot;&quot;\" class=\"is-tag\">Keywords<\/span><\/p>\n\n\n\n<div class=\"wp-block-group dyn has-color-13-background-color has-background is-nowrap is-layout-flex wp-container-core-group-is-layout-0bd8f53d wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-outermost-icon-block\"><div class=\"icon-container\" style=\"width:48px;transform:rotate(0deg) scaleX(1) scaleY(1)\"><svg id=\"Ebene_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 40 28\"><defs><style>\n      .cls-1{fill:#a78bc0;}\n    <\/style><\/defs><path class=\"cls-1\" d=\"M24,8H0v4h24v-4ZM24,0H0v4h24V0ZM32,16v-8h-4v8h-8v4h8v8h4v-8h8v-4h-8ZM0,20h16v-4H0v4Z\"><\/path><\/svg><\/div><\/div>\n\n\n<\/div>\n\n\n<div  class=\"spacer_wrap dyn\" aria-hidden=\"true\"><div class=\"wp-block-spacer inner-sm\" style=\"height:calc(2em * 0.4)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-md\" style=\"height:calc(2em * 0.6)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-lg\" style=\"height:calc(2em * 0.8)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-xl\" style=\"height:2em\" aria-hidden=\"true\"><\/div><\/div>\n\n\n<div class=\"wp-block-group\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div  style=\"display: block; margin: 0px auto;\"  id=\"_ytid_85700\" class=\"__youtube_prefs__  __youtube_prefs_gdpr__\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><p><strong>Please accept YouTube cookies to play this video.<\/strong> If you accept this, you will be accessing content from YouTube, a service provided by an external third party.<br \/>\n<a href=\"https:\/\/policies.google.com\/privacy\" rel=\"nofollow noopener\">YouTube privacy policy<\/a><br \/>\nIf you accept this notice, your choice will be saved and the page will be updated.<\/p>\n<p><strong>Please accept YouTube cookies to play this video.<\/strong> By accepting you will be accessing content from YouTube, a service provided by an external third party.<br \/>\n<a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener nofollow\">YouTube privacy policy<\/a><br \/>\nIf you accept this notice, your choice will be saved and the page will refresh.<\/p>\n<button type=\"button\" class=\"__youtube_prefs_gdpr__\">Accept YouTube Content<img decoding=\"async\" src=\"https:\/\/www.hs-nordhausen.de\/wp-content\/plugins\/youtube-embed-plus\/images\/icon-check.png\" alt=\"accept\" data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\" title=\"\"><\/button><\/div><\/div><\/div>\n\n\n\n<p><strong>As our brain only has a limited capacity to process information, we are often unable to process the many stimuli in our environment and therefore filter information - largely unconsciously.<\/strong><\/p>\n\n\n\n<p>However, the selection process in relation to our perception is not random, but is based on a certain system: we primarily perceive what corresponds to our current task, our goal or our currently relevant needs. Selective perception is advantageous as it enables us to cope with the daily flood of information and react appropriately. What does not match our experience or our current intention is simply \u201efaded out\u201c. The phenomenon of selective perception not only affects our visual perception, but also influences how we think, remember and make decisions.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"289\" height=\"183\" data-id=\"37859\" src=\"https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2026\/01\/Z_3-5_a.jpg\" alt=\"A group of people pass a basketball to each other.\" class=\"wp-image-37859\" title=\"\" srcset=\"https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2026\/01\/Z_3-5_a.jpg 289w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2026\/01\/Z_3-5_a-150x95.jpg 150w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2026\/01\/Z_3-5_a-18x12.jpg 18w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2026\/01\/Z_3-5_a-64x41.jpg 64w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2026\/01\/Z_3-5_a-24x15.jpg 24w\" sizes=\"(max-width: 289px) 100vw, 289px\" \/><figcaption class=\"wp-element-caption\">Passing the ball (passes should be counted)<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"297\" height=\"183\" data-id=\"37860\" src=\"https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2026\/01\/Z_3-5_b.jpg\" alt=\"While the players throw the ball to each other, a person dressed as a gorilla runs through the group of players.\" class=\"wp-image-37860\" title=\"\" srcset=\"https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2026\/01\/Z_3-5_b.jpg 297w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2026\/01\/Z_3-5_b-150x92.jpg 150w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2026\/01\/Z_3-5_b-18x12.jpg 18w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2026\/01\/Z_3-5_b-64x39.jpg 64w, https:\/\/www.hs-nordhausen.de\/wp-content\/uploads\/sites\/8\/2026\/01\/Z_3-5_b-24x15.jpg 24w\" sizes=\"(max-width: 297px) 100vw, 297px\" \/><figcaption class=\"wp-element-caption\">A person dressed as a gorilla runs through the players.<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p>One of the best-known and most interesting experiments on selective perception is the so-called gorilla experiment by American psychologist Dan Simons: the test subjects are shown a video clip in which two teams of three people play a basketball to each other. One team is dressed in white, the other in black, and both teams move through the picture playing the ball. The task of the test subjects is to count the number of passes made by the white team. While the players play their passes, a gorilla appears in the picture, looks into the camera, taps his chest and leaves the scene after 9 seconds. The astonishing result: half of all test subjects who were shown the video did not notice the gorilla because they were completely focussed on counting the passes of the white team. However, if we know before watching the video that a gorilla is going to appear, we will of course also notice it because our perception is channelled in a different direction by the information. However, we then find it more difficult to correctly count the passes of the white team. This classic experiment impressively demonstrates that we do not perceive a lot of information available in our environment (e.g. products on the supermarket shelf) and that we do not notice this selection process as it is automatic.<\/p>\n\n\n<div  class=\"spacer_wrap\" aria-hidden=\"true\"><div class=\"wp-block-spacer inner-sm\" style=\"height:calc(100px * 0.4)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-md\" style=\"height:calc(100px * 0.6)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-lg\" style=\"height:calc(100px * 0.8)\" aria-hidden=\"true\"><\/div><div class=\"wp-block-spacer inner-xl\" style=\"height:100px\" aria-hidden=\"true\"><\/div><\/div>\n\n\n<hr class=\"wp-block-separator has-text-color has-color-22-color has-alpha-channel-opacity has-color-22-background-color has-background is-style-wide\"\/>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Sources:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/www.theinvisiblegorilla.com\/gorilla_experiment.html\" rel=\"nofollow noopener\">http:\/\/www.theinvisiblegorilla.com\/gorilla_experiment.html<\/a>\u00a0(as at 27 June 2022).<\/li>\n<\/ul>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"template":"","meta":{"_piecal_is_recurring":false,"_piecal_recurring_interval":1,"_piecal_recurring_frequency":"","_piecal_recurring_exact_position":false,"_piecal_recurring_end":"","_piecal_color":"","_piecal_text_color":"","_piecal_global_color_master":false,"_piecal_rsets":"[]","_piecal_is_event":false,"_piecal_start_date":"","_piecal_end_date":"","_piecal_is_allday":false,"greyd_block_editor_preview":[],"pgc_sgb_lightbox_settings":""},"zusatzmaterial_category":[3287,3255],"zusatzmaterial_tag":[3288],"zielgruppen":[1874],"kontakt-zuordnung":[3203],"projekt":[1422],"institut-oder-einric":[683],"stg-zuordnung":[696],"zusatzbereiche":[1602],"fachbereich":[804],"wf_zusatzmaterial_folders":[3274],"ppma_author":[1400],"class_list":["post-37868","zusatzmaterial","type-zusatzmaterial","status-publish","hentry","zusatzmaterial_category-kapitel-3","zusatzmaterial_category-marketing-lehrbuch","zusatzmaterial_tag-kapitel-3","zielgruppen-studierende","kontakt-zuordnung-stglassl","projekt-n-a","institut-oder-einric-sensoriklabor","stg-zuordnung-n-a","zusatzbereiche-_n-a","fachbereich-n-a"],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/zusatzmaterial\/37868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/zusatzmaterial"}],"about":[{"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/types\/zusatzmaterial"}],"author":[{"embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:attachment":[{"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/media?parent=37868"}],"wp:term":[{"taxonomy":"zusatzmaterial_category","embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/zusatzmaterial_category?post=37868"},{"taxonomy":"zusatzmaterial_tag","embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/zusatzmaterial_tag?post=37868"},{"taxonomy":"zielgruppen","embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/zielgruppen?post=37868"},{"taxonomy":"kontakt-zuordnung","embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/kontakt-zuordnung?post=37868"},{"taxonomy":"projekt","embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/projekt?post=37868"},{"taxonomy":"institut-oder-einric","embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/institut-oder-einric?post=37868"},{"taxonomy":"stg-zuordnung","embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/stg-zuordnung?post=37868"},{"taxonomy":"zusatzbereiche","embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/zusatzbereiche?post=37868"},{"taxonomy":"fachbereich","embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/fachbereich?post=37868"},{"taxonomy":"wf_zusatzmaterial_folders","embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/wf_zusatzmaterial_folders?post=37868"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.hs-nordhausen.de\/en\/wp-json\/wp\/v2\/ppma_author?post=37868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}