{"id":38036,"date":"2026-01-19T12:59:13","date_gmt":"2026-01-19T11:59:13","guid":{"rendered":"https:\/\/www.hs-nordhausen.de\/?post_type=zusatzmaterial&p=38036"},"modified":"2026-01-19T12:59:13","modified_gmt":"2026-01-19T11:59:13","slug":"10-1-youtube-channel-from-nespresso","status":"publish","type":"zusatzmaterial","link":"https:\/\/www.hs-nordhausen.de\/en\/zusatzmaterial\/10-1-youtube-channel-von-nespresso\/","title":{"rendered":"10-1: YouTube channel from Nespresso"},"content":{"rendered":"

Marketing textbook, Keywords<\/span><\/p>\n\n\n\n

\n

Marketing mix \u2192 Design of the marketing mix for the Nespresso brand \u2192 Communication policy for the Nespresso brand (section 10.3.3.3)<\/p>\n<\/div>\n\n\n

<\/div>
<\/div>
<\/div>
<\/div><\/div>\n\n\n

A YouTube brand channel offers a wide range of technical and graphic possibilities that can only achieve the right effect if they are perfectly harmonised.<\/strong><\/p>\n\n\n\n

For many companies, setting up their own YouTube brand channel is an integral part of their social media activities. A professionally organised brand channel with up-to-date, high-quality content motivates many internet users to visit the channel. If new, interesting videos with added value for the viewer appear regularly, customers can be retained in the long term and at the same time the topicality of the brand (top of mind) can be ensured cost-effectively, as the brand is also brought to mind when watching each video.<\/p>\n\n\n\n

Videos on various topics are posted on the Nespresso YouTube Brand Channel. These are updated regularly. The channel already has around 600,000 subscribers and is regularly used by them. The content of the videos is organised by category, covering topics such as those shown in the illustrations There are also contributions on Nespresso campaigns, the sustainability programme, the Talents competition, sponsorship, information on gastronomy and country-specific events relating to the Nespresso brand<\/p>\n\n\n\n

\n
\"The
YouTube brand channel for the \u201eNespresso recipes\u201c category\u201c<\/figcaption><\/figure>\n\n\n\n
Image description<\/summary>\n

Screenshot of the Nespresso YouTube playlists for coffee recipes, divided into mixed milk drinks, country-specific variations and Ramadan recipes.<\/p>\n\n\n\n

The image shows five adjacent video playlists under the heading \u201eNespresso Coffee Recipes\u201c:<\/p>\n\n\n\n