Department for university communication and marketing

Main responsibilities:

• Press spokesperson
• Head of university marketing
• Video and image production | Photography
• Event management
• Conception and planning of internal and external communication projects
• HSN representative in the " Netzwerk Hochschulmarketing Thüringen" (Network of University Marketing Thuringia)
• HSN representative in the field of science communication in the "Thüringer Allianz für Ingenieurwissenschaften" (Thuringian Alliance for Engineering Sciences)

Key Responsibilities:

• Head of Social Media Marketing
• Content generation for online marketing campaigns | Image and video production
• Planning, implementation as well as management and control of online marketing activities | Ads campaigns
• Development and implementation of innovative marketing measures and support for the strategic orientation of university marketing
• Competitor and market analysis | Preparation of competitor analyses

Main tasks:

• Website Administrator
• Configuration, monitoring and maintenance of the website
• Further development and improvement of the web infrastructure
• Management of the areas of search engine optimization and accessible web presence
• data analysis | trend monitoring in the area of digital marketing | strategy development
• Operational implementation of teaching evaluation using Evasys

Main tasks:

• Implementation of measures that serve the accessibility of the web presence of the Nordhausen University of Applied Sciences.
• Website administration

Main tasks:

• Creative marketing
• Design of print and online media
• Layout and typesetting of university publications
• Graphic and web design
• Corporate identity controlling

Main tasks:

• Video Shooting
• Video production

Main tasks:

• Social media support
• content preparation

Main tasks:

• Website Administration