Home | Acceptance and sustainability concept for gypsum recycling
AcceptGypsum
Research question / project object:
Social marketing is intended to bring about a change in attitude and behaviour towards recycled products.
| Project name: | Acceptance and sustainability concept for gypsum recycling |
| Running time: | 08/2022 – 07/2024 |
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| Third-party donors: | Federal Ministry of Education and Research (BMBF) |
Using the example of gypsum, as a recyclable material in the circular economy, and building on a stakeholder analysis, it is being tested how benefit perceptions can be conveyed through multisensory nature and recycling experiences, including by public waste management organisations.
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