The Department of University Communication and Marketing (HoKoMa) is the central point of contact for internal and external communication at Nordhausen University of Applied Sciences. We support degree programmes, institutions and employees in making topics visible, communicating them to specific target groups and positioning the university as a modern, attractive place to study and work.
Nordhausen University of Applied Sciences' press work is coordinated here. The department is the central point of contact for media enquiries and provides support with the publication of university-related topics.
Services:
She is responsible for university marketing and for managing the official social media channels of Nordhausen University of Applied Sciences.
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This is where the corporate design of Nordhausen University of Applied Sciences is secured and the design of the communication media is realised.
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Anne A. Arnhold
Technical employee
Monday, Wednesday and Thursday by the hour
This is where the central university website is managed editorially, structurally and technically and continuously developed, including content maintenance, technical implementation and quality assurance.
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Our department consists of clearly delineated areas of responsibility. The areas Press, Website, Marketing and Design are each supervised independently. There are no fixed substitution arrangements between the areas.
Representations can only be realised - if possible - within the scope of available capacities. In order to ensure swift and targeted processing, it is therefore important to send enquiries directly to the relevant functional address.
In order to be able to process enquiries as efficiently as possible, responsibilities and processes in the department are clearly regulated.
The following FAQs answer frequently asked questions and provide information on how to contact us correctly.
Requests at short notice cannot always be considered. Please allow sufficient lead time and send your enquiry to the relevant department in good time.
Please always direct enquiries to the relevant functional address. Parallel processing by several departments is not intended.
The areas of responsibility in the department are clearly separated. There are no fixed substitution rules. Substitutions can only be realised - if possible - within the scope of available capacities.
Some colleagues work part-time. Enquiries are therefore processed according to working hours and available capacity. Early contact is recommended.
The university website is maintained centrally by the Department of University Communication. This ensures
Changes are within 48 hours implemented. Urgent requests are processed as quickly as possible.
After completion of processing you will receive a E-mail confirmation.
We need the following information so that your request can be processed quickly and correctly:
💡 Tip: The more complete your enquiry, the faster it will be processed.
Responsible: Mandy Tabatt
The university's press and public relations department ensures professional communication with the public and the media. We support members of the university in the preparation of press releases, the organisation of media enquiries and the dissemination of important news.
You can contact us here if you:
would like to have a press release prepared:
Do you have news or a project that needs to be communicated to the public?
Send us all the relevant information - we will formulate a press release.
have an important appointment that needs to be communicated to the press:
Events that should be in the media.
Visits from personalities or co-operations.
Organisation of press conferences / invitation of media representatives on request.
Media enquiries have:
A journalist has contacted you with an enquiry?
We coordinate media contacts and accompany interviews.
plan a podcast production:
Do you have an idea for a podcast related to the university?
We support you with production and distribution.
So that we can implement your enquiry quickly and in a targeted manner, please as early as possible the following information:
💡 Tip: The more precise your details, the faster your request can be processed.
Responsible: Tina Bergknapp
Web accessibility ensures that all people - regardless of physical or cognitive limitations - can access information and use digital content without restriction. This is particularly important for universities, as they have to create an inclusive learning and working environment and fulfil their social responsibility.
Enable accessible websites:
People with disabilities are particularly affected by barriers on the web:
Yes, there are clear legal requirements for public institutions (including universities):
Barrier-free Information Technology Ordinance (BITV 2.0):
Accessibility Reinforcement Act (BFSG):
UN Convention on the Rights of Persons with Disabilities (UN CRPD):
Universities must also have a Declaration on accessibility on their website and provide a possibility to Reporting barriers offer.
The realisation is based on the Web Content Accessibility Guidelines (WCAG)which categorise accessibility into four principles:
The implementation of accessible content is carried out by the Department of University Communication (responsible: Mandy Tabatt)which designs and maintains all web content in accordance with legal requirements.
With an accessible website, the university ensures that all people - regardless of restrictions - have equal access to digital content.
User experience describes the experience that people have when visiting a website. It's not just about that, what is on one side, but like information is presented: Can users find what they are looking for quickly? Is the navigation intuitive? Do they feel addressed? Or are they confused, overwhelmed and put off?
A good user experience is no coincidence, but the result of conceptual work, structural thinking, digital design and clear user-orientation.
Our university website is the first point of contact with Nordhausen University of Applied Sciences for many target groups: prospective students, researchers, parents, companies, the media, authorities - and of course our own students and staff.
If these target groups cannot find the information they need or get stuck in unstructured text deserts, frustration arises. The bounce rate increases - and with it the impact of our content decreases. Good marketing does not mean putting as much content online as possible, but rather structuring relevant information in such a way that it arrive.
Our department combines expertise in communication, design, addressing target groups and web structure. UX is part of our core business. We always think about information from the user's perspective - not from the perspective of departments, organisation charts or responsibilities.
When we prepare content for the website, our aim is to ensure that it work - It is not a question of accommodating everything that is considered important internally.
We are happy to receive input on content. But we do ask that the way in which we do it is not, like The fact that we structure, bundle or reduce content should not be understood as censorship or disregard - but as a professional task.
Please think of the users. Think about your own experiences on overloaded websites. Think about how quickly you can drop out if you can't find your way around straight away. And give us the leeway to provide information in such a waythat they function.
This is the only way we can jointly create a university website that offers orientation, looks professional - and is inviting for all those who are interested in Nordhausen University of Applied Sciences.
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More Information
Study Service Centre
+49 3631 420-222
House 18, Level 1, Room 18.0105