The Department of University Communications and Marketing (HoKoMa) is responsible for internal and external communications at Nordhausen University of Applied Sciences. We support degree programmes, academic departments and institutions in communicating their messages clearly — externally to prospective students, the media and partner organisations, and internally to staff and students.
The department brings together four core areas of responsibility: press and public relations, the website and digital visibility, marketing and social media, and corporate design. In this way, we support degree programmes from their initial online presence right through to campaigns, draft press releases, assist with the planning and promotion of events, and manage the university’s digital channels.
Effective university communication is a collaborative effort. We provide the technical and strategic expertise — whilst degree programmes and academic departments supply the content: current projects, real-world examples, career paths, and insights from students and alumni. The more specific the input, the more effective the communication.
Are you looking for help with a press release, do you need design materials for a trade fair stand, or would you like to make your degree programme easier to find? On this page, you’ll find resources, templates and contact details — as well as an overview of what the HoKoMa department can do for you.
Templates and materials
Here we provide resources that members of the university community can use for their communications work.
Are you a journalist carrying out research on a topic related to research, your studies or university life? Or would you like to request a press release from Nordhausen University of Applied Sciences? You’ve come to the right place.
I coordinate media relations for Nordhausen University of Applied Sciences, respond to press enquiries, arrange interviews with academic and teaching staff, and assist with press events on site.
Services:
Would you like to promote a degree programme, plan a campaign or find out how to reach your target audience on social media? I support degree programmes and departments at Nordhausen University of Applied Sciences in the development and implementation of marketing initiatives — from the initial idea right through to publication.
Services:
Do you need a leaflet, a poster or digital graphics for your degree programme or an event? I design communication materials in line with Nordhausen University of Applied Sciences’ corporate identity and ensure that print and online media are consistent and recognisable.
Please note: My capacity is limited. For design commissions, please allow sufficient lead time and get in touch well in advance.
Services:
Photo: Tina Bergknapp (Nordhausen University of Applied Sciences)Anne A. Arnhold
Technical employee
Monday, Wednesday and Thursday by the hour
Do you have a question about the university website, would you like to update some content, or do you need help with technical issues? I am responsible for the editorial and technical management of Nordhausen University’s central website — from content management and page structure to quality assurance.
As the university’s Inclusion Officer, I am also the point of contact for digital accessibility and advise departments and degree programmes on how to design their websites to be accessible.
Services:
The department comprises clearly distinct areas of responsibility: press, website, marketing and design are each managed independently. To ensure your enquiry is dealt with quickly and efficiently, please contact the relevant person directly — you will find the contact details under the respective sections.
The following questions will help you find the right contact person and prepare your order or enquiry properly.
Requests at short notice cannot always be considered. Please allow sufficient lead time and send your enquiry to the relevant department in good time.
Please always direct enquiries to the relevant functional address. Parallel processing by several departments is not intended.
The areas of responsibility in the department are clearly separated. There are no fixed substitution rules. Substitutions can only be realised - if possible - within the scope of available capacities.
Some colleagues work part-time. Enquiries are therefore processed according to working hours and available capacity. Early contact is recommended.
The university website is maintained centrally by the Department of University Communication. This ensures
Changes are within 48 hours implemented. Urgent requests are processed as quickly as possible.
After completion of processing you will receive a E-mail confirmation.
We need the following information so that your request can be processed quickly and correctly:
💡 Tip: The more complete your enquiry, the faster it will be processed.
Responsible: Mandy Tabatt
The university's press and public relations department ensures professional communication with the public and the media. We support members of the university in the preparation of press releases, the organisation of media enquiries and the dissemination of important news.
You can contact us here if you:
would like to have a press release prepared:
Do you have news or a project that needs to be communicated to the public?
Send us all the relevant information - we will formulate a press release.
have an important appointment that needs to be communicated to the press:
Events that should be in the media.
Visits from personalities or co-operations.
Organisation of press conferences / invitation of media representatives on request.
Media enquiries have:
A journalist has contacted you with an enquiry?
We coordinate media contacts and accompany interviews.
plan a podcast production:
Do you have an idea for a podcast related to the university?
We support you with production and distribution.
So that we can implement your enquiry quickly and in a targeted manner, please as early as possible the following information:
💡 Tip: The more precise your details, the faster your request can be processed.
Responsible: Tina Bergknapp
Web accessibility ensures that all people - regardless of physical or cognitive limitations - can access information and use digital content without restriction. This is particularly important for universities, as they have to create an inclusive learning and working environment and fulfil their social responsibility.
Enable accessible websites:
People with disabilities are particularly affected by barriers on the web:
Yes, there are clear legal requirements for public institutions (including universities):
Barrier-free Information Technology Ordinance (BITV 2.0):
Accessibility Reinforcement Act (BFSG):
UN Convention on the Rights of Persons with Disabilities (UN CRPD):
Universities must also have a Declaration on accessibility on their website and provide a possibility to Reporting barriers offer.
The realisation is based on the Web Content Accessibility Guidelines (WCAG)which categorise accessibility into four principles:
The implementation of accessible content is carried out by the Department of University Communication (responsible: Mandy Tabatt)which designs and maintains all web content in accordance with legal requirements.
With an accessible website, the university ensures that all people - regardless of restrictions - have equal access to digital content.
User experience describes the experience that people have when visiting a website. It's not just about that, what is on one side, but like information is presented: Can users find what they are looking for quickly? Is the navigation intuitive? Do they feel addressed? Or are they confused, overwhelmed and put off?
A good user experience is no coincidence, but the result of conceptual work, structural thinking, digital design and clear user-orientation.
Our university website is the first point of contact with Nordhausen University of Applied Sciences for many target groups: prospective students, researchers, parents, companies, the media, authorities - and of course our own students and staff.
If these target groups cannot find the information they need or get stuck in unstructured text deserts, frustration arises. The bounce rate increases - and with it the impact of our content decreases. Good marketing does not mean putting as much content online as possible, but rather structuring relevant information in such a way that it arrive.
Our department combines expertise in communication, design, addressing target groups and web structure. UX is part of our core business. We always think about information from the user's perspective - not from the perspective of departments, organisation charts or responsibilities.
When we prepare content for the website, our aim is to ensure that it work - It is not a question of accommodating everything that is considered important internally.
We are happy to receive input on content. But we do ask that the way in which we do it is not, like The fact that we structure, bundle or reduce content should not be understood as censorship or disregard - but as a professional task.
Please think of the users. Think about your own experiences on overloaded websites. Think about how quickly you can drop out if you can't find your way around straight away. And give us the leeway to provide information in such a waythat they function.
This is the only way we can jointly create a university website that offers orientation, looks professional - and is inviting for all those who are interested in Nordhausen University of Applied Sciences.
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Study Service Centre
+49 3631 420-222
House 18, Level 1, Room 18.0105