Sozialbetriebswirt - Shaping the future, managing socially (certificate)

The certificate course offers you in-depth insights into modern business management methods and the personnel and organisational development of social institutions. You will work on practical issues that will support you in your daily work and help you to strengthen your leadership and management skills. The link between theory and practice is established through case studies, role plays and examples from the students' fields of work, allowing you to directly apply and reflect on what you have learnt in your professional practice.

• Module 1: You will know the basics of social management, business management functions such as internal and external accounting, controlling, human resources and organisation. You will be able to develop possible solutions for general operational challenges in social organisations.
• Module 2: You will be able to categorise and practically apply the central functions of personnel management and specific personnel strategies. You will be familiar with the legal framework for employment contracts, occupational health and safety and employee representation.
• Module 3: You will be familiar with the basic principles of service provision law and understand the objectives, tasks and procedures of funding negotiations. You will be able to legally categorise and evaluate services in care, integration assistance and child and youth welfare in accordance with SGB XI, SGB XII, SGB IX and SGB VIII.
• Module 4: They can analyse and evaluate leadership theories and, based on systemic change concepts, develop and implement solutions for leadership conflicts. You will be able to apply and evaluate change measures using new management methods, e.g. design thinking and agile management, in social enterprises to promote sustainable business models and innovative initiatives.
• Module 5: You know the basics of digitalisation and marketing. You will be able to implement digital marketing strategies, campaigns and search engine optimisation in order to design effective social marketing measures for social and public institutions.

Each module is designed to combine theoretical knowledge with practical applications and exercises. You will acquire transferable skills and abilities.

The certificate course is aimed at managers and prospective managers in social institutions, HR managers, specialists in organisational development as well as consulting and further training in the social economy.

Completing the certificate programme "Social Business Administration - Shaping the Future of Social Management" will open up numerous career opportunities in the social economy. The degree programme qualifies you for challenging positions and provides you with the necessary expertise to be successful in a changing social landscape. Career prospects include

• Assumption of management and leadership positions in social institutions and organisations: The degree programme prepares you to work in responsible management positions. You can take over the management of social institutions such as nursing homes, youth welfare facilities, workshops for the disabled or counselling centres and manage them effectively and with an eye to the future.
• Specialisation and further development in the areas of personnel management, social marketing and organisational development: You will acquire sound knowledge of business and legal issues, which will enable you to specialise in specific areas. Whether in personnel management, where you will be responsible for developing personnel strategies and managing employees, in social marketing, where you will develop marketing strategies for social services, or in organisational development, where you will accompany change management processes. - You are ideally equipped to make a significant contribution to the success of your organisation in these areas.
• Management of social economy projects or consulting services in the social sector: You will be able to plan, manage and implement complex projects in the social economy. This includes, for example, the introduction of new social services, the optimisation of processes in social institutions or the implementation of consulting projects in which you support social organisations in improving their structures and processes.
• Development and implementation of innovative digital marketing strategies for social and public organisations: In an increasingly digitalised world, your digital skills are invaluable. You can develop digital marketing strategies to increase the visibility and reach of social organisations and establish innovative communication channels that meet the needs of your target groups.
• Counselling and training: With your expertise in social management, you are also qualified to work as a consultant or trainer for other social organisations. You can pass on your knowledge and help to train and develop other managers and employees in the social economy. This includes both internal training courses and external consultancy projects where you can contribute your expertise.
• Strategic leadership in social projects: You will be able to manage social projects strategically and develop sustainable solutions that meet both the needs of the clients and the economic requirements of the organisation. Your ability to apply theoretical knowledge in a practical way makes you a valuable leader in the planning and implementation of social economy initiatives.

With these comprehensive career prospects, the degree in Social Business Administration will enable you to make decisive progress in your career and pave the way for a position as a manager and/or for the further development of management skills in social economy organisations.

Proof(s) of completion