The following overview of the programme content can also be found in the curriculum. In any case, the current study and examination regulations always apply.
Compulsory modules Overview:
All Compulsory modules in the International Business Administration degree programme must be completed by the students Successfully completed become.
But what is done in these modules, for example?
In Cross-Cultural Management Among other things, we look at the cultural differences between individual countries and what influence these have on cooperation in project work, negotiations and foreign assignments in companies.
More info at any time. Simply Email to Prof Dr Robert Wagner
There are also the following Compulsory modules:
As part of the compulsory elective area II of the degree programme, students must select two of the following four subject combinations:
Students in this specialisation will be able to make operational and strategic management decisions on the basis of a solid knowledge of foreign trade based on a broad analysis of the potential impact of such decisions on key operational functions in an international context.
The content learned is analysed together in a company simulation and its ethical aspects are reflected upon.
Module II, which is taught in English, is of particular importance:
In the "Strategic and Operational International Management"Module II of the specialisation "International Management (MAN)"We deal with the structured selection of possible international locations for the various elements of the value chain. This means we ask ourselves, for example: What are the advantages of a particular location? What are the risks? Which function should be performed where? How do I go about this?
At the same time, the knowledge gained will be summarised in a web-based business simulation applied. The students form teams, give their respective company a name, take on management positions and have to make all relevant strategic and operational decisions for an international provider of smartphones. This means they have to deal with the following questions, among others: Where do I produce? How much do I produce? How much do I spend on advertising? What price can I charge? In which country should I make the most profit?
More info at any time. Simply Email to Prof Dr Robert Wagner
As part of this specialisation, students learn key components of international marketing management, starting with consumer behaviour research and market research methods through to the development of international marketing strategies and their implementation in the operational management of the classic "4 Ps" in an international environment.
The traditional teaching content is expanded through numerous case studies and project work.
In 2019, for example, a Project on the introduction of a Brazilian cachaca for the German market, taking into account changes in drinking habits as part of this specialisation.
Students in this specialisation are able to take on the role of a supply chain integrator, as they deal intensively with supply chain management in the sense of materials management that transcends company boundaries and focuses on the planning, design and control of materials management processes both within their own company and across company boundaries.
After successfully completing this specialisation, students will be able to explain the system logic of international accounting and taxation, apply the valuation regulations of international standards and identify the fundamental accounting and valuation differences to commercial and tax law. In addition, they will learn the basic principles, methods and instruments for financing internationally active companies and their risk management.
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