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Digital Product Management (B.A.)

Digital Product Management (B.A.)

DPM

Digital product management - your path to shaping the digital world of tomorrow.

What is actually...

...Digital Product Management?

Digital product management encompasses the planning, development, management and marketing of digital products and services. It combines business fundamentals with knowledge of IT and project management in order to create products that fulfil both the needs of users and the goals of the company.

Fields of work

With a degree in digital product management, you can work in many areas of the economy, e.g. in large technology groups, medium-sized companies, start-ups or management consultancies. Typical positions include product manager, product owner, online marketing manager or consultant. A career in research and teaching is also possible.

DPM at a glance

Study programmeInfo
Short description:DPM
Academic degree:Bachelor of Arts (B.A.)
Standard period of study / scope of services:7 semesters / 210 ECTS credits i
Teaching language:German
Form of study:
  • Full-time attendance programme
  • Optional as a study programmePractice
Study start:

Winter and summer semester

Pre-internship:

not required

Application period
Start of the winter semester:

1 April - 30 September

Application period
Start of the summer semester:

15 November - 31 March

Admission restriction:

no

Admission requirements:

General higher education entrance qualification, subject-specific higher education entrance qualification, entrance qualification for universities of applied sciences or an equivalent recognised qualification. 

Tuition fees:

none

What you can expect during your studies...

We live in a world that is increasingly dominated by digital products. Whether in autonomous driving, networking your home or in entertainment - digital products are omnipresent.

The Digital Product Management (B.A.) degree programme at Nordhausen University of Applied Sciences prepares you optimally for the challenges and opportunities of this dynamic environment. Here you will learn how digital products and services are developed and marketed.

You will be part of interdisciplinary teams and plan, manage and control the development of innovative digital solutions. Through practical projects and close collaboration with industry, you will acquire the skills you need for a successful career in digital product management.

Why you should study Digital Product Management at HSN:

  • Diverse and practical trainingNumerous projects and collaborations with industry will give you practical insights and allow you to apply what you have learnt directly.
  • Personalised supportSmall seminar groups and personal support ensure that you feel that you are in good hands and get help quickly if you have any questions.
  • Modern and flexible study conditionsOur university offers you modern facilities and flexible study models that adapt to your needs.
  • Strong networkingOur well-maintained network of regional and national industry contacts opens up numerous opportunities for internships and networking.
  • Research and practiceFrom the second semester onwards, you will continuously gain practical experience through project modules and the work placement semester. The high level of practical relevance and the close integration of theory and practice will prepare you optimally for your career entry.
  • Advantages over a universityUnlike at large universities, you will receive more support in your learning process at our university. We offer learning objective control questions, enable you to deepen your knowledge through exercises and encourage interaction in lectures and seminars. Instead of anonymous lectures with hundreds of students, you benefit from a personal learning atmosphere and direct dialogue with the lecturers.
  • HIKE - University Incubator for EntrepreneurshipIf you want to work on your own idea during your studies, the HIKE offers you the right support. Experts support start-up teams from finding solutions to prototyping and finding suitable investors. The HIKE also organises various events such as workshops, pitch nights and key notes on the topic of start-ups, allowing you to gain valuable knowledge and contacts.

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  • FAQ

    With the Bachelor's degree programme in Digital Product Management, you are aiming for a degree in a relevant professional field. Digitalisation is influencing all industries and the role of the product manager is becoming increasingly relevant.

    The Digital Product Management degree programme is currently only available at one other university. There are many degree programmes in the field of digital management. However, these are often not specifically geared towards the challenges of a product manager.

    The Digital Product Management degree programme was developed together with practitioners and therefore has a high level of practical relevance. We enable you to deepen the theoretical content you have learnt in practice through project modules in each semester.

    An application-oriented understanding of maths is definitely necessary for students of business administration and digital product understanding. However, it is also clear that every pupil, student and lecturer has their strengths and weaknesses. If you have difficulties in maths, you can take bridge courses to brush up on the necessary basics.

    Working together with specialists from other disciplines (e.g. computer science) is normal professional practice. The computer science content taught on the Digital Product Management degree programme is designed to facilitate such interdisciplinary collaboration. The degree programme is therefore a mixture of business administration and computer science, whereby the proportion of business studies clearly predominates.

    There are no admission restrictions or numerus clausus for the Digital Product Management degree programme. The university entrance qualification via the Abitur or the Fachhochschulreife is decisive for acceptance.

    Many of the modules on the Digital Product Management degree programme are based on the curriculum of the Business Administration and International Business Administration degree programmes. For example, the courses in the Marketing specialisation are integrated into the degree programme.

    The degree programme builds on the foundations of business informatics in the degree course and is also linked to the computer science degree programmes. This enables a high degree of interdisciplinarity in the programme.

    No. We offer enrolment for the winter semester and the summer semester.

Then we offer another option for acquiring the admission requirements for a Bachelor's degree programme at Nordhausen University of Applied Sciences: the fee-based Certificate programme "HSNgo" and the subsequent university entrance examination.

In two semesters, "HSNgo" offers a German course as well as general and subject-specific preparation for the university entrance exam.

Contact

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Study Service Centre
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Always there for you!

Apply online now!

It's easy to secure your place on your desired degree programme online!

Our Campus management system HISinOne makes it possible: Simply upload all your application documents in PDF format to the corresponding fields in the online portal.

And if you still need to submit something, that is No problem! You can easily send missing documents by e-mail to our Study Service Centre:
Simply contact us at .

We know that student budgets are often tight. To help you finance your studies, we provide you with the following information at BAföG helpful tips on how to apply and ensure that your application is complete. You will also find important contacts there.

We want to support and encourage particularly talented and motivated students. Under Scholarships you will find information on various scholarship programmes. There are also other funding options, such as the "StudiumThüringenPlus" start-up grant, parental funding, child benefit and the opportunity to earn your own money through a student job.

Students in continuing education programmes can find all information on the Funding opportunities.

What is the difference between studying at a University of Applied Sciences (UAS) and at a „Universität“ (university)? At our University of Applied Sciences, you will receive much more support throughout your learning process than at a traditional university. We provide self-assessment questions to help you check your understanding, offer practical exercises to deepen your knowledge, and encourage a high level of interaction in lectures and seminars. This is very different from courses with more than 300 students.

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