General business administration, in particular digital management
Research areas:
Issues of corporate entrepreneurship
Business model innovation
Digital product management and digital transformation
Institute or organisation:
DICH | Institute for Digitalisation, Innovation and Change
Project:
since 02/2018 Professor of General Business Administration, in particular International Business Administration at Nordhausen University of Applied Sciences
Lecturer at the Clausthal University of Technology (e.g. Entrepreneurship)
Worked for Volkswagen AG in Wolfsburg, Braunschweig and Berlin
Intrapreneur and Product Manager for Volkswagen WE
Product Manager for customer portals as part of Volkswagen's Connected Car services
Product Manager for Quicar Carsharing Website
Product Manager Website XL1
Employee Brand Strategy/Sustainability Strategy and Product Manager Open Innovation Platform mythinkblue.de
Doctorate in Strategic Management at Clausthal University of Technology on the topic of business model innovation
Studied at the University of Applied Sciences Nordhausen and the Institute of Technology Tralee (Ireland). Graduated as Diplom Betriebswirt (FH) and Bachelor of Business Studies - Management
Advanced technical college entrance qualification at night school in Hanover
Apprenticeship as an office administrator at I.G. von der Linde GmbH & Co KG
Books
2020: Digital Entrepreneurship: Impact on Business and Society. SpringerGabler, Wiesbaden; Online (joint editor with Mariusz Soltanifar and Matthew Hughes)
2016: Business model development in the field of tension of multinational companies: Case study on electromobility in the automotive industry. SpringerGabler, Wiesbaden
Book contributions
2020: Business model development for shared fleets of autonomous electric vehicles in multinational OEM. In: Degirmenci, Kenan; Pfau, Wolfgang; Cerbe, Thomas (eds.): Electric Vehicles in Shared Fleets - A Management Perspective. World Scientific Publishing (in preparation).
2020: Business model Development and Validation in Digital Entrepreneurship. In: Soltanifar, Mariusz; Hughes, Matthew; Göcke, Lutz (eds.): Digital Entrepreneurship: Impact on Business and Society. SpringerGabler, Wiesbaden; Online (together with Robin Weninger).
2020: Development and Validation of Platform Businesses in Digital Entrepreneurship. In: Soltanifar, Mariusz; Hughes, Matthew; Göcke, Lutz (eds.): Digital Entrepreneurship: Impact on Business and Society. SpringerGabler, Wiesbaden; Online (together with Philip Meier).
Conference contributions
2020: Disentangling the complex longitudinal relationships between business model innovation and firm performance. Academy of Management Conference, Vancouver; Online (together with Matthias Menter, Thomas Clauss and Christopher Zeeb)
2019: Business Model Innovation and Firm Performance: Assessing the implications of incremental and radical innovation. Presentation on 19 June 2019 at the R&D Management Conference 2019, Paris (together with Michael Menter and Christopher Zeeb).
Courses
B.A. Business Administration / B.A. International Business Administration
Corporate management
Digital management
Specialisation in Entrepreneurship & Digital Product Management
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