Internship representative, professor, study programme representative

Department:

Department of Economics and Social Sciences

Study area:

Business administration

Professorship or teaching area:

General business administration, in particular digital management

Research areas:

  • Issues of corporate entrepreneurship
  • Business model innovation
  • Digital product management and digital transformation

Institute or organisation:

DICH | Institute for Digitalisation, Innovation and Change

Project:

  • since 02/2018 Professor of General Business Administration, in particular International Business Administration at Nordhausen University of Applied Sciences
  • Lecturer at the Clausthal University of Technology (e.g. Entrepreneurship)
  • Worked for Volkswagen AG in Wolfsburg, Braunschweig and Berlin

    • Intrapreneur and Product Manager for Volkswagen WE
    • Product Manager for customer portals as part of Volkswagen's Connected Car services
    • Product Manager for Quicar Carsharing Website
    • Product Manager Website XL1
    • Employee Brand Strategy/Sustainability Strategy and Product Manager Open Innovation Platform mythinkblue.de
  • Doctorate in Strategic Management at Clausthal University of Technology on the topic of business model innovation
  • Studied at the University of Applied Sciences Nordhausen and the Institute of Technology Tralee (Ireland). Graduated as Diplom Betriebswirt (FH) and Bachelor of Business Studies - Management
  • Advanced technical college entrance qualification at night school in Hanover
  • Apprenticeship as an office administrator at I.G. von der Linde GmbH & Co KG

Books

  • 2020: Digital Entrepreneurship: Impact on Business and Society. SpringerGabler, Wiesbaden; Online (joint editor with Mariusz Soltanifar and Matthew Hughes)

  • 2016: Business model development in the field of tension of multinational companies: Case study on electromobility in the automotive industry. SpringerGabler, Wiesbaden

Book contributions

  • 2020: Business model development for shared fleets of autonomous electric vehicles in multinational OEM. In: Degirmenci, Kenan; Pfau, Wolfgang; Cerbe, Thomas (eds.): Electric Vehicles in Shared Fleets - A Management Perspective. World Scientific Publishing (in preparation).

  • 2020: Business model Development and Validation in Digital Entrepreneurship. In: Soltanifar, Mariusz; Hughes, Matthew; Göcke, Lutz (eds.): Digital Entrepreneurship: Impact on Business and Society. SpringerGabler, Wiesbaden; Online (together with Robin Weninger).

  • 2020: Development and Validation of Platform Businesses in Digital Entrepreneurship. In: Soltanifar, Mariusz; Hughes, Matthew; Göcke, Lutz (eds.): Digital Entrepreneurship: Impact on Business and Society. SpringerGabler, Wiesbaden; Online (together with Philip Meier).

Conference contributions

  • 2020: Disentangling the complex longitudinal relationships between business model innovation and firm performance. Academy of Management Conference, Vancouver; Online (together with Matthias Menter, Thomas Clauss and Christopher Zeeb)
  • 2019: Business Model Innovation and Firm Performance: Assessing the implications of incremental and radical innovation. Presentation on 19 June 2019 at the R&D Management Conference 2019, Paris (together with Michael Menter and Christopher Zeeb).

Courses

B.A. Business Administration / B.A. International Business Administration

  • Corporate management
  • Digital management
  • Specialisation in Entrepreneurship & Digital Product Management
  • Online Marketing
  • Systems Thinking
  • E-Business
  • Corporate Venturing
  • Rapid prototyping

M.A. Innovation and Change Management

  • Value Chain Management
  • Digital transformation specialisation
  • Online Marketing
  • Lean entrepreneurship
  • E-Business
  • Corporate Venturing
  • Rapid prototyping

Prof Dr Lutz Göcke