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Sensory laboratory

Sensory product research at DICH

Sensory product research is a systematic scientific investigation of the relationship between the physical and chemical components of products, the resulting sensory stimuli and the human reactions triggered by them.

The focus here is on analysing the perception and evaluation processes based on visual, acoustic, haptic, olfactory and gustatory sensory impressions.

Equipment of the laboratory

The samples for the tests are prepared under constant conditions in the laboratory kitchen and then made available in the test cabins. The 6 individual test stations can be controlled separately from here.

The kitchen is fully equipped with a hob, oven, microwave, fridge-freezer, dishwasher and sink. This means that tests can also be carried out with food that is difficult to handle and time-consuming to prepare.

There is also a server in the laboratory kitchen that provides the questionnaires for the test station PCs and stores the data collected.

Light blue kitchen unit
Light blue kitchenette in the laboratory, a window in the background

The 6 test stations are centrally controlled from the laboratory kitchen and supplied with samples via a rotating device.
There are 6 further test cubicles in the adjoining room. Each cubicle is equipped with a water connection and a spittoon basin.

The tests can be carried out under normal light, daylight or red light in order to eliminate the colour of a product as an influencing factor. Each test station is equipped with a PC so that the answers to the test questions can be computerised. The data is then transferred to the server in the laboratory kitchen.

Test stations with partitions
A narrow room, a row of test stations with partitions on the left, a long shelf on the right

The discussion room is equipped with a large table and comfortable seating. Group discussions and expert interviews can be held here in a pleasant, undisturbed atmosphere.

High-performance microphones and a video camera are installed to ensure that the discussions are recorded. If, for example, a group discussion is to be made accessible to other people (e.g. the client), a transparent partition screen on one side allows a view from the observation room into the discussion room.

A conference room with red chairs and a whiteboard
A conference room with red chairs and a mirror

Services

Management

Visiting address

Weinberghof 4

99734 Nordhausen

Andreas Scharf | Bernd Schubert | Patrick Hehn: MARKETING

Introduction to theory and practice

Quiz to check learning objectives

A book with a yellow cover, title: 'Marketing - Introduction to Theory and Practice, 7th edition', authors: Andreas Scharf, Bernd Schubert, Patrick Hehn. The cover of the book shows a group of four young people walking together, with a woman in the foreground carrying a bag. The Schäffer-Poeschel publishing house logo is at the bottom right.

Here is a pool of learning objective control questions for the 7th edition of the textbook Scharf/Schubert/Hehn - Marketing. Introduction to theory and practice.  

You can test your knowledge in the form of quizzes. New questions will be added on an ongoing basis. It's worth sticking with it!!!