Digital product management - your path to shaping the digital world of tomorrow.
What is digital product management?
Digital product management encompasses the planning, development, management and marketing of digital products and services. It combines business fundamentals with knowledge of IT and project management in order to create products that fulfil both the needs of users and the goals of the company.
Fields of work
With a degree in digital product management, you can work in many areas of the economy, e.g. in large technology groups, medium-sized companies, start-ups or management consultancies. Typical positions include product manager, product owner, online marketing manager or consultant. A career in research and teaching is also possible.
At a glance
Study programme
Info
Short description:
DPM
Academic degree:
Bachelor of Arts (B.A.)
Standard period of study / scope of services:
7 semesters / 210 ECTS credits
Teaching language:
German
Study format:
StudyPractice, full-time
Study start:
Winter and summer semester
Pre-internship:
not required
Application period:
online from 1 April
Admission restriction:
no
Admission requirements:
General higher education entrance qualification, subject-specific higher education entrance qualification, entrance qualification for universities of applied sciences or an equivalent recognised qualification.
Tuition fees:
none
We live in a world that is increasingly dominated by digital products. Whether in autonomous driving, networking your home or in entertainment - digital products are omnipresent.
The Digital Product Management (B.A.) degree programme at Nordhausen University of Applied Sciences prepares you optimally for the challenges and opportunities of this dynamic environment. Here you will learn how digital products and services are developed and marketed.
You will be part of interdisciplinary teams and plan, manage and control the development of innovative digital solutions. Through practical projects and close collaboration with industry, you will acquire the skills you need for a successful career in digital product management.
Information about the degree programme
The degree programme comprises compulsory and compulsory elective modules in the areas of Digital Experience, Digital Products and Digital Management. From the second semester onwards, you will gain practical experience in five project modules, which are supplemented by a work placement semester. The courses are practice-orientated and strongly focused on practical problems. The programme ends with the Bachelor's thesis, which is often carried out in collaboration with the business world.
The degree programme is aimed at anyone interested in the development and marketing of digital products. A good understanding of business and technology as well as creative problem-solving skills are an advantage. Ideal for committed individuals who want to help shape the digital future.
With a degree in Digital Product Management, you will have numerous and varied career opportunities. Digitalisation has revolutionised almost all industries in recent years and the demand for well-trained product managers is constantly growing. Here are some of the career paths you can take:
Product ManagerAs a product manager, you are responsible for the entire life cycle of a digital product. You develop product strategies, plan the market launch and coordinate the collaboration between different departments such as development, marketing and sales. Your goal is to create products that both meet the needs of users and are commercially successful.
Product OwnerIn the role of Product Owner, you will work closely with agile development teams. You define the product vision and priorities, create and maintain the product backlog and ensure that the team implements the requirements effectively. Your task is to ensure that the product is valuable for the users and feasible for the development team.
Online Marketing ManagerIn online marketing, you will be responsible for developing and implementing marketing strategies that optimise the positioning of digital products. You will use various digital channels such as social media, SEO, SEA and content marketing to increase the visibility and reach of products and optimise customer acquisition.
ConsultantAs a consultant, you will support companies in their digital transformation and the introduction of new digital products. You will analyse existing business processes, identify potential for optimisation and develop tailored solutions that drive digital change.
Entrepreneur/FounderWith the knowledge and practical experience gained during your studies, you have the opportunity to start your own company. You can develop innovative digital products, design business models and set up your own start-up.
Project managerIn this position, you will plan, manage and monitor projects for the development and introduction of digital products. You will coordinate teams, set milestones and ensure that projects are completed on time and within budget.
Data analystBy analysing large amounts of data, you will help companies to make informed decisions. You will collect and interpret data to gain insights into customer behaviour, market trends and the performance of digital products.
Customer Success ManagerYou work closely with customers to ensure that they get the most out of digital products. You will be the point of contact for customer enquiries, help solve problems and promote long-term customer loyalty.
The practice-orientated training and close cooperation with industry will prepare you optimally for these diverse professional fields. The high practical relevance of the degree programme enables you to gain valuable experience and build up a professional network during your studies. The Digital Product Management degree programme also offers a strong international focus, which expands your career opportunities on a global level.
You also have the opportunity to deepen your knowledge in an advanced Master's programme, such as the Master's in Innovation and Change Management, Public Management & Governance or Industrial Engineering at Nordhausen University of Applied Sciences or other universities.
When applying for this Bachelor's degree programme, you must upload a simple copy of your university entrance qualification (Abitur certificate or other suitable certificates in PDF format) after registering in the applicant portal.
Bachelor of Arts (B.A.), state-recognised and accredited until 2028
Statutes on the abolition of compulsory participation in examinations in the Bachelor's degree programmes in Business Administration at Nordhausen University of Applied Sciences
With the Bachelor's degree programme in Digital Product Management, you are aiming for a degree in a relevant professional field. Digitalisation is influencing all industries and the role of the product manager is becoming increasingly relevant.
The Digital Product Management degree programme is currently only available at one other university. There are many degree programmes in the field of digital management. However, these are often not specifically geared towards the challenges of a product manager.
The Digital Product Management degree programme was developed together with practitioners and therefore has a high level of practical relevance. We enable you to deepen the theoretical content you have learnt in practice through project modules in each semester.
An application-oriented understanding of maths is definitely necessary for students of business administration and digital product understanding. However, it is also clear that every pupil, student and lecturer has their strengths and weaknesses. If you have difficulties in maths, you can take bridge courses to brush up on the necessary basics.
Working together with specialists from other disciplines (e.g. computer science) is normal professional practice. The computer science content taught on the Digital Product Management degree programme is designed to facilitate such interdisciplinary collaboration. The degree programme is therefore a mixture of business administration and computer science, whereby the proportion of business studies clearly predominates.
There are no admission restrictions or numerus clausus for the Digital Product Management degree programme. The university entrance qualification via the Abitur or the Fachhochschulreife is decisive for acceptance.
Many of the modules on the Digital Product Management degree programme are based on the curriculum of the Business Administration and International Business Administration degree programmes. For example, the courses in the Marketing specialisation are integrated into the degree programme.
The degree programme builds on the foundations of business informatics in the degree course and is also linked to the computer science degree programmes. This enables a high degree of interdisciplinarity in the programme.
No. We offer enrolment for the winter semester and the summer semester.
Why you should study Digital product management at HSN:
Diverse and practical trainingNumerous projects and collaborations with industry will give you practical insights and allow you to apply what you have learnt directly.
Personalised supportSmall seminar groups and personal support ensure that you feel that you are in good hands and get help quickly if you have any questions.
Modern and flexible study conditionsOur university offers you modern facilities and flexible study models that adapt to your needs.
Strong networkingOur well-maintained network of regional and national industry contacts opens up numerous opportunities for internships and networking.
Research and practiceFrom the second semester onwards, you will continuously gain practical experience through project modules and the work placement semester. The high level of practical relevance and the close integration of theory and practice will prepare you optimally for your career entry.
Advantages over a universityUnlike at large universities, you will receive more support in your learning process at our university. We offer learning objective control questions, enable you to deepen your knowledge through exercises and encourage interaction in lectures and seminars. Instead of anonymous lectures with hundreds of students, you benefit from a personal learning atmosphere and direct dialogue with the lecturers.
HIKE - University Incubator for EntrepreneurshipIf you want to work on your own idea during your studies, the HIKE offers you the right support. Experts support start-up teams from finding solutions to prototyping and finding suitable investors. The HIKE also organises various events such as workshops, pitch nights and key notes on the topic of start-ups, allowing you to gain valuable knowledge and contacts.
You are currently viewing a placeholder content from YouTube. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
It's easy to secure your place on your desired degree programme online!
Our Campus Management System HISinOne makes it possible:
Simply upload all your application documents in PDF format to the relevant fields in the online portal. And if you still need to submit something, that is No problem! You can easily send missing documents by e-mail to our Study Service Centre: Simply contact us at .
We know that student budgets are often tight. That's why we want to reassure you right away: At our university there are No tuition fees!
To support you in financing your studies, we provide you with the following information at BAföG helpful tips on how to apply and ensure that your application is complete. You will also find important contacts there. We want to support and encourage particularly talented and motivated students.
Under Scholarships you will find information on various scholarship programmes. There are also other funding options, such as the 'StudiumThüringenPlus' study start-up grant, parental funding, child benefit and the opportunity to earn your own money through a student job.
Unlike at a university, you will receive more support in your learning process at our university. We provide learning objective control questions, enable you to deepen your knowledge through exercises and also facilitate a great deal of interaction in lectures and seminars. These are big differences to courses with >300 students.
Do you have general questions about studying or need help with your application?
Credit points are earned for successfully completed coursework and examinations in accordance with the "European Credit Transfer and Accumulation System" (ECTS).
The ECTS points reflect the average learning effort. One ECTS point corresponds to 30 hours of study.
Based on the ECTS points, the study and examination achievements are internationally comparable.
Study Service Centre
+49 3631 420-222
House 18, Level 1, Room 18.0105