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Introduction to theory and practice
Introduction to theory and practice

Here is a pool of learning objective control questions for the 8th edition of the textbook Scharf/Schubert/Hehn/Glassl - Marketing. Introduction to theory and practice.
You can test your knowledge in the form of quizzes. New questions will be added on an ongoing basis. It's worth sticking with it!!!
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Conceptual and conceptual basics of marketing
Entrepreneurial prerequisites for market-orientated action
Research into consumer behaviour
Market research
Marketing goals and marketing strategies
Product policy
Pricing policy
Contents follow
Communication policy
Distribution policy
Contents follow
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