Project data

Summary of the project

AkzeptGips - Acceptance and sustainability concept for gypsum recycling in the programme "WE! - Change through innovation in the region" of the Federal Ministry of Education and Research

Social marketing is to be used to bring about a change in attitude and behaviour towards recycled products. Using the example of gypsum, as a recyclable material in the circular economy, and building on a stakeholder analysis, it is being tested how benefit perceptions can be conveyed through multi-sensory nature and recycling experiences, including by public waste management organisations.