Photo series on the Home plus campaign in South Korea: Strategy for market leadership with virtual supermarket shelves in underground stations using QR code scanning and home delivery service.

The sequence of images explains the concept step by step:

• Logistics (bottom right): A simple orange graphic shows a delivery van and two people handing over a parcel, symbolising direct home delivery.
• Challenge (top left): A chart shows that Home plus has significantly fewer branches than the other „E company“.
• Mission (top right): The text poses the question: „Could we become No.1 without increasing the number of stores?“ (Could we become No.1 without increasing the number of stores?).
• idea (centre left): The solution is presented: „IDEA - Let the store come to people!“ (Idea - Let the shop come to the people!).
• Implementation (centre right): Workers attach life-size posters of supermarket shelves to the glass walls of an underground station.
• Interaction (bottom left): A commuter stands in front of the virtual shelf, which is deceptively realistically printed with fruit and vegetables, and takes a photo of a product with her smartphone.
• Technology (bottom right): A close-up shows a smartphone display scanning a QR code on a shelf sign.
• Order process (bottom left): The Home plus app is shown, in which the scanned products are in the digital shopping basket and the purchase is completed.