Marketing textbook, chapter 7

A representative survey conducted by the Association of German Banks on consumer and vehicle financing for private households in Germany in 2020 came to the conclusion that more than a third of all private vehicles in Germany are financed by credit or leasing. For new cars, the share of financing or leasing is around 46 per cent, for used cars around 27 per cent, as the following figure shows.

Image description

Diagram type and axes:

• Type: Line chart with three data series.
• X-axis: Over time in years from 2012 to 2020.
• Y-axis: Proportion of financing/leasing in per cent, scaled from 20 % to 50 %.

Data series and value progression:

• New car (black line):
  • Consistently has the highest share of financing.
  • Starts at 43 % in 2012, falls to a low of 35 % in 2014 and rises again to a high of 46 % by 2020.
• Total private cars (blue line):
  • Lies in the midfield; starts 2012 at 33 %.
  • After falling to 27 % in 2014, the share is rising steadily, reaching 36 % in 2020.
• Used car (grey line):
  • Has the lowest financing ratios.
  • The starting value in 2012 was 24 %, the low in 2014 was 21 %.
  • The value will recover to 27 % by 2020.

A study by LeasingMarkt.de and EBS University on the leasing behaviour of car users in 2021 comes to the following interesting conclusions, among others: More than half of all lessees opted for an electric or hybrid vehicle in 2021, and with the Renault ZOE and the Hyundai Kona Elektro, two electric cars made it into the top 10 leased vehicles for the first time. The majority of lessees (53 per cent) came from the private sector, while the proportion of commercial customers was 47 per cent.

Sources:

• https://de.statista.com/statistik/daten/studie/1065113/umfrage/anteil-der-per-kredit-oder-leasing-finanzierten-privaten-pkw-in-deutschland/ (as at 27 June 2022). 
• https://www.leasingmarkt.de/wplm/wp-content/uploads/2022/01/leasingrueckspiegel-2022-presse.pdf (as at 27 June 2022).