Dear reader,

We are pleased that you are working with the new edition and have now found your way from the book to the additional material provided for Chapter 9.

At selected points in the text, the ✚ symbol and a short title refer to the relevant additional material.

Here you will find the list of contributions to Chapter 9 :

• 5-5/9-5: Subway - Multinational market development through franchising

• 9-1: Expansion of multichannel distribution in the music industry

• 9-2: Pop-up store »H&M Loves Music«

• 9-4: Homeplus - Virtual shopping at the bus stop

• 9-6: Space management - space and shelf space optimisation in retail

• 9-7: DHL shortens delivery times by using drones

• 9-8: How nudging solves a delivery problem

• 5-3/9-3: The discounter Lidl is increasingly focussing on quality